Ok, geeks; REMAIN CALM.
That’s the message we need to repeat to our geeky wine selves after reading the article “Science has spoken: Big wine doesn’t mean more flavour” by Beppi Crosariol in The Globe and Mail.
In case you missed it, the scoop is that a rather cleverly executed experiment involving 26 “relatively inexperienced wine consumers” who tasted wine and had their noggins MRI scanned revealed that those tasters had a bit more brain activity happening when the wines that they tasted were lighter-bodied and lower in alcohol.
To the tape:
“Contrary to prevailing wine-industry wisdom that most consumers prefer brawn to finesse, the scanner revealed startling images. There was greater activity in the taste-processing regions while the subjects drank the lighter wines. The implication: Lower alcohol encourages stronger attention to aroma and flavour nuances.”
Is this finding interesting? Hell yes.
Is it definitive enough that we can draw any serious conclusions from it? HELL NO!
Also, even if we did draw conclusions from this study, I am not sure those conclusions are where are focus should actually be trained…
Read the rest of this stuff »
For the last year or so, I’ve been amassing a nice little collection of winemaker interviews.
Not here on 1WD, mind you, but for one of my gigs with the excellent people at the Wine4.me app team.
Long-time 1WD readers may recognize Wine4.me as the mobile app incarnation of Vinesleuth, with company whom I spent many an excellent day (and many a fun-filled evening) as one of the experts on their wine tasting panels (the subject of which sparked an interesting debate regarding the repeatability, consistency, and statistical accuracy of wine tasting in general here on these virtual pages).
The winemaker interviews have been part of a series on the Wine4.me blog, in which we try to get inside the head of some of the personalities behind the wines featured in the app’s extensive database. To date, I’ve gotten to run questions by such notable characters as Kim Crawford‘s Anthony Walkenhorst, Ravenswood‘s Joel Peterson, Catena Zapata‘s indefatigable Laura Catena, and fifth generation wine guy (and fellow musician) Karl Wente.
Not a bad lineup!
So consider this a long, long (long!) overdue introduction to that growing body of work.
You can check out all of the interviews at http://wine4.me/author/joe-roberts/. Enjoy!