Quadrinity of Trinities (Israeli Wine, Part 2)

North Israel
An imposing landscape, in most senses of the word

It’s in Israel‘s north, along the borders with Lebanon, Syria, and Jordan, where you realize that you’re definitely not in Kansas anymore, Toto, viticulturally-speaking. Actually, let’s correct that – it’s not just viticulturally-speaking, it’s just-about-everything-speaking.

Certainly the rocky hills in the Golan Heights and Galilee speak to Israel’s unique location as a transition zone between the Sahara and Europe, with the requisite variations in soils (from volcanic, to terra rossa, to chalk, to te dessert-like Les), climate, and elevation; you know, the standard grape-growing stuff.

But while that sort of geological and climatic scene is mirrored in many wine regions across the globe, there aren’t many that are surrounded by imposing barbed wire fencing, dotted with even more imposing signs warning of land mines, and sporting the occasional airfield patrolled by very imposing drones.

Welcome to wine-growing, northern Israeli-style. It wouldn’t be for the faint-hearted even without the explosives.

As a wrap-up finale on Israeli wine, here are highlights from my not-so-recent media tour there, which culminated in trips to some of the most promising producers in the Golan Heights and Lower Galilee…

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Wine Reviews: Weekly Mini Round-Up For August 26, 2019

Vinted on August 26, 2019 binned in wine mini-reviews

I taste a bunch-o-wine (technical term for more than most people). So each week, I share some of my wine reviews (mostly from samples) and tasting notes in a “mini-review” format.
 
They are meant to be quirky, fun, and (mostly) easily-digestible reviews of (mostly) currently available wines (click here for the skinny on how to read them), and are presented links to help you find them, so that you can try them out for yourself. Cheers!

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“Market Places Eat Markets” (Thoughts On “Future-Proofing” Wine)

Vinted on August 23, 2019 binned in commentary, wine industry events
Tony Stark Optimism

In the words of Iron Man, “I’ve missed that giddy optimism.”

In this case, the Steve Rogers yang to my Tony Stark ying is Emetry CEO Paul Mabray. I’ve been fortunate enough to call Paul a friend for several years running, and not just because I dig on his penchant for Star Wars-related references in his slide decks; Paul is wicked smart, and we have long shared the view that wine is well into its most competitive market in the entire history of the product (for a real noodle-baker, just consider how long we’ve had that product…!).

Mabray delivered a speech at the recent MUST – Fermenting Ideas Wine Summit in Portugal, in which he discussed the “future-proofing” of wine marketing in general. You can access the whole-shebang of Paul’s slide deck, and/or rely on the very good write-up summary of Maybray’s speech over at The Buyer. I found both to be essential reading for wine marketing/branding/producing types. When discussing the write-up with Paul on Facebook, he remarked to me that “the message is starting to resonate. Now for the next phase, action.”

And that’s where the giddy optimism quote comes in, because this is one of the rare instances where Paul and I happen to disagree…

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Wine Reviews: Weekly Mini Round-Up For August 19, 2019

Vinted on August 19, 2019 binned in wine mini-reviews

I taste a bunch-o-wine (technical term for more than most people). So each week, I share some of my wine reviews (mostly from samples) and tasting notes in a “mini-review” format.
 
They are meant to be quirky, fun, and (mostly) easily-digestible reviews of (mostly) currently available wines (click here for the skinny on how to read them), and are presented links to help you find them, so that you can try them out for yourself. Cheers!

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