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1WineDude.com friend, fellow blogger, and wine media maven Mike Wangbickler (a.k.a. Caveman Wines) recently gave a presentation on the topic of social media marketing at Napa Valley College.  It’s a fantastic primer for folks in the wine biz who need an introduction into the concepts and approaches behind engaging wine consumers on-line, so I’m sharing it below.

Even if you’re not in the wine biz, it’s a good and quick read (and contains some startling numbers on the growing influence of peer networking when it comes to consumer purchases).

Great work, Mike!

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Cheers!