1WineDude.com friend, fellow blogger, and wine media maven Mike Wangbickler (a.k.a. Caveman Wines) recently gave a presentation on the topic of social media marketing at Napa Valley College. It’s a fantastic primer for folks in the wine biz who need an introduction into the concepts and approaches behind engaging wine consumers on-line, so I’m sharing it below.
Even if you’re not in the wine biz, it’s a good and quick read (and contains some startling numbers on the growing influence of peer networking when it comes to consumer purchases).
Great work, Mike!