Posts Filed Under wine tips
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In a recent post on her blog, the venerable Dr. Debs wrote about a recent survey commissioned by Constellation Wine Brands (a big, big conglomerate that own dozens of wineries, including Mondavi). The study concluded that more and more wine consumers are overly confused when it comes to what wine they should buy – enough so that Constellation cited increasing consumption by “Overwhelmed” wine consumers as their (Constellation’s, that is!) biggest opportunity.
This finding isn’t surprising. There are over 7,000 wine brands available to consumers in the U.S. That’s a sh*t-load of wine choices, and even the most over-educated wine geeks among us can get overwhelmed (especially if we’re trying to understand German wine labels). In fact, it’s one of the main reasons that I got “seriously” into wine in the first place – I sat the WSET Intermediate Certificate exam so I’d be better able to buy wine at my local store!
Dr. Debs (quite rightly) points out that there’s already an easily-accessible vehicle to help the Overwhelmed wine consumers out there:
So is there a way to help the Overwhelmed, send them armed and ready into Wine Warehouse to face the Sauvignon Blanc aisle, and point them in the direction of wine enthusiasm rather than wine frustration? Yes. It’s called the Internet…
It’s likely that companies like Constellation have uber-smart Marketing-types, but it’s unlikely that those Marketing-types are going to help clear up anything for us Overwhelmed wine consumers unless it has the added benefit of further lining their pockets with more of the shiny gold stuff. Sure, you can use points to help make buying decisions, but who the heck talks in points about, well, anything (other than cholesterol numbers, I mean)?
(Imagine this conversation: “Hey – did you see Rothlisberger pass all over the Bengals last night? He totally deserves a 111.4 QB passer rating.” “No way, man – he’s not a tenth of a point over 99.7. Puh-leeeeeze!” Not gonna happen. Plus, people can’t speak in hyperlinks – though that would be cool….).
While it’s true that the Internet is an amazing resource for Overwhelmed wine consumers, it can itself be a bit, well, daunting. I don’t know about you, but I liken whittling through the vast array of info. on the Internet to find anything useful to trying to reach into a narrow rats’ nest to pick up a nugget of gold.
And sometimes the rats’ next is full of hungry, nasty rodents. With razor-sharp teeth. And surly dispositions.
It doesn’t help that by taking one or two days off from your on-line life, it feels more like an eternity when you return only to find that you’ve missed 375 twitter updates, 900 blog posts, 250 news stories, 30 “friend requests” and god-knows-how-many e-mail messages. And I’m an IT geek – I can only imagine how the “Internet? Is that the one with the e-mail?” crowd feels.
How can you make sense of it all? My advice is to follow the same Zen-centric approach to handling wine info. on the Internet as you would handle any stream of information overload. Here are three tips that have served me (and my sanity) well in my on-line wine life…
1) Minimize & de-clutter your blog Inbox.
Humans are just not set up to suck in multiple streams of information and retain it all. We’re more built for trying to quickly decide whether or not something is gonna eat us and deciding when we should run like hell, etc. There are oodles of articles on-line that offer great advice on how to approach absorbing information (see this great post at Lifehack.org for an example). But the first trick is to limit the information coming at you.
To do this, you need to get a bit ruthless about the wine blogs and the wine websites that you follow. This won’t be easy – there are quite a bit of good ones out there. You need to find the ones that work best for you, and follow those. This doesn’t mean that you can’t read a great post on a blog that you don’t normally follow – it just means that you need to set a cap on the amount of websites that you do follow on a regular basis, and be very selective about the ones that make the cut to get a piece of your increasingly-precious time.
This of course can help you for any topics that you follow on-line (not just wine). For other tips on time and information management, I recommend getting the ZenHabits.net eBook.
2) Bring the Mountain to Mohammad.
Once you’ve got a firm cap on the number of wine blogs and websites that you follow, then you can stop following them!
What I mean is, get yourself a good RSS reader, and make those updates come to you. I’m a total Netvibes convert. IT geekiness aside, Netvibes allows you to customize and gadgetize the hell out of your on-line life. I’m not sure if I could get by without it at this point (click on the inset pic for a screenshot example of my Netvibes home page). I log in, and can quickly check for interesting blog posts in my day job / music / wine “lives” – minimizing the time I have to spend looking for that information, because it comes to me.
If your tastes are a bit more Spartan, at the other end of the spectrum is the pared-down-to-basics Google Reader. Just be careful, as it’s also easy to go overboard with these RSS tools (for an example of this itself can get overwhelming, check out friendfeed.com). Stick to the program!
3) Trust yourself.
This piece of advice is the most wine-specific. Nothing that anyone writes on-line should influence your own personal preferences and tastes. Your experience trumps all. Trust it, and trust yourself.
If anything, we in the wine blogging community should be educating you, entertaining you, and (most importantly) opening your mind to wine possibilities that you may not have otherwise known about. We should not be trying to convince you that what you like isn’t “correct” or “proper.”
(Warning: Shameless plug): For more about learning how to determine what you do (and don’t) like in the wine that you drink, check out my eBook.
Cheers (and happy surfing)!
Fellow CSW and SWE member Kathleen Lisson has posted an interesting article about wine pairings. Only this is a pairing not of wine & food, but of wine & music.
Being two of my favorite topics, Kathleen asked me to contribute to her article. You can read the full post at this link.
Kathleen as also included a way-cool playlist of her favorite dinner party music, which includes some amazing and excellent jazz classics. You can launch the stand-alone version of the player and jam along at this link.
To help get into the spirit, I’ve also added some of my own music-to-sip-with-vino picks in my on-line store. Enjoy!
(images: brainboomer.com, jamieq.blogspot.com)
I work in two professions – Wine Consulting and Playing Rock Music – that pretty much guarantee that I am in close proximity to alcohol (and its potential abuse) a good portion of the time.
I love to drink. Specifically, I love to savor excellent wine (and beer), and admire the nuances, flavors, aromas, and overall artistic craftsmanship that a good drink can deliver. Most of all, I love sharing that experience with others. Wine connects us to a particular place and time, and connects us with each other – not just the place, time, and people that made it, but also the place, time and people with whom we enjoy it when we pop the cork.
And once in a blue moon, I like to overdo it a bit. Because getting buzzed with friends is, well, it’s just plain fun.
Notice I wrote “once in a blue moon” and not “every weekend.” In the rock-&-roll context of my life, I’ve seen first-hand what alcohol abuse can do to individuals, families, and even total strangers that come into unfortunate (and sometimes, in the case of drunk driving, catastrophic and tragic) contact with an abuser.
Genetics and personality traits are very important in determining anyone’s individual predilection towards abuse of alcohol, but it doesn’t help that cultural, and peer pressures (at least in the U.S. and the U.K.) tend to ridicule the appreciation of wine as snobbish, while at the same time aggrandizing inebriation as the height of fun in a social context.
That approach is completely ass-backward. I don’t have any pithy humorous sayings on that topic. It’s just so sad, stupid, and heartbreaking that I can’t make it funny and still respect myself.
Alcohol-related liver diseases (which are notoriously difficult to diagnose until they are advanced) have been on the rise in countries like Britain for years. Whether you drink or not, the rising abuse of alcohol (in the U.S. or the U.K. for example) is expensive for taxpayers and health insurance recipients who all help to fund health care systems that are having trouble keeping up without breaking their banks.
I’m not the first person to touch on how these dangers impact those of us in the wine consulting biz (check out this great series in Men’s Vogue for an example). But I thought I’d add to the on-line discussion by listing the tips that have helped me (so far) to successfully navigate the waters of wine appreciation while minimizing the damage to my liver (and my relationships)…
Abuse Is NOT ‘One-Size-Fits-All.‘ Safe levels of drinking can only ever be approximate. While you may read that having 2 drinks per day is the safe average level of consumption for someone of your weight and gender, these generalized figures don’t take into account your race, family history, or personality type. You can’t treat these as hard-and-fast rules – your safe levels may differ.
All Things In Moderation. If 2 drinks per day is a safe limit for you, that doesn’t mean that abstaining from drinking for one week means that you can safely consume 14 drinks over the weekend. If you are unsure if your current alcohol consumption levels are safe, consult alcoholism.about.com (or, better yet, talk to your doctor).
Treat Professional Settings Professionally. I’ve written before about the perils of industry tastings, so I won’t repeat all of that advice here. Bear in mind that just because free alcohol is available to you doesn’t mean that you are obligated to drink it. When you’re at industry tastings, don’t forget to spit, and don’t use it as an excuse to catch up on drinking that you think you’ve “missed out on” in the past.
Don’t Punish Yourself. If you’re not an abuser, drinking too much once in a long while shouldn’t upset you (unless it’s caused you to do something that you regret). Nobody’s perfect. Just make a mental note to improve the next time. If needed, ask your friends for support. (If you are an abuser, or concerned that you might be headed in that direction, then falling off the wagon is a big deal and might need the help of a professional).
Never, Ever, Under Any Circumstances Drink & Drive. This one should be obvious but amazingly I still know people who do this. This is never, ever safe under any circumstances. If you suspect that you’re going to have more than your normally safe level of alcohol, get someone else to drive – no excuses.
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Let’s face it. There are just some situations where our favorite pastime – drinking the vino – just isn’t appropriate.
Religious retreats, Amish barn-raisings, and Rehab all come to mind.
Think that because you can’t imbibe the vino, you’re missing out on opportunities to up your Wine IQ?
Here are three sure-fire ways to increase your wine appreciation – without having to pop a single cork…
1) Get out the map.
Wine connects you to a place. Sometimes (usually when it’s inexpensive) it’s a big swath of country; other times (when it’s so expensive that it’s on allocation to the billionaires among you who own your own islands), it’s a tiny plot of land in Burgundy.
Since wine connects you to a location on the planet, the more you know about that location the more your appreciation for that place’s wine can grow. When you’re traveling, spend some time to learn about the culture, history, and geography of that area. When you’re at home, crack open a decent atlas and soak in some knowledge about someplace far, far away.
Remember that the vino embodies a unique combination of a place’s soil, its climate, and the culture of winemaking that helped along the miracle of turing that grape juice into the stuff in your glass. When you’re back to your normal wine-tasting environment, try some wines from the places that you just learned about – you just might get an instant and intimate connection with that spot of the world through that wine.
2) Get cookin’.
I have friends who like to cook, and are pretty darned great at it, too, which has exposed Dude here to cuisine he would never have had the pleasure of grubbing if he had stuck to his bachelor life. And you know what? Exposure to varied ingredients and cooking styles had made Dude a better wine taster.
Why? For one thing, regional cuisine is a function of regional culture, and in many parts of the wine world, a region’s wines and its food have evolved together to compliment one another (check out the book Vino Italiano for a good example of this). For another, exposure to different cooking styles and foods builds up your flavor and aroma chops – essential stuff for tasting and describing the myriad of tastes and smells that a good wine can serve up.
I’m not sure how many amazing cook books are out there, but some of my faves can be found at this link. Pick a recipe, fire up the grill, and get cookin’!
3) Hit the books.
Can’t taste? Then read.
Reading about wine, its amazing history, its incredible variety, and the charismatic & entertaining personalities that have forged its destiny… well, you can’t help but to be awed, people.
I’ve got a Top 10 list of wine appreciation books, but that’s just the tip of the iceberg. There are a plethora of books on the market that explore wine from angles besides just how to taste it – its impacts on philosophy, its affect on modern culture, its mysterious origins, and the human side of its story throughout world history, for starters.
You could, quite literally (ha-ha), read about wine every evening and deepen your appreciation for (and knowledge of) it for several years without ever getting bored.
But it’s more fun to do it with a glass of vino in hand.