Central Coast-ish California’s Pence Ranch, and its charismatic owner, Blair Pence (who, with toothy grin and cowboy hat looks every bit the part of a rancher) have been making the wine scene headlines so far in 2013, and not in a good way.
To bring you up to speed on what has become the U.S. wine biz equivalent of tossing flaming poop bags about AVA boundaries, let’s quote a few spots and then we can talk about what no one else seems to be getting at in this battle, which is Pence’s wine itself.
To the tape, from Independent.com (emphasis mine):
Vintner Blair Pence filed with the federal government this February to expand the borders of the increasingly renowned Sta. Rita Hills wine-grape-growing appellation to the east to include his vineyard, which he planted in 2006 outside of Buellton… USC-educated developer-turned-farmer has been dealing with the wrath of his winemaking neighbors, and their terroir tussle is now making headlines in the international wine press. “If you look at the history, you look at the geology, you look at the weather, it belongs in the appellation,” said Pence, who built Los Angeles office buildings and industrial parks before growing grapes, ranching cattle, and raising avocados. “The science is so clear-cut.”
And the opposition summary, via WineSpectator.com (emphasis mine):
The board of the Sta. Rita Hills Winegrower Alliance (SRHWA) disagreed with Pence’s arguments, however, and voted unanimously to oppose expansion. Wes Hagen of Clos Pepe, the original petitioner who crafted the AVA boundaries, is against the expansion, saying the new border would extend into a distinct landmass called the Buellton Flats, which has a north-south orientation, while the current AVA has an east-west orientation. According to Hagen, the areas Pence wants included also lack the maritime influence that growers insist make the region ideal for Pinot Noir and Chardonnay. “We’ve spent $25 million and 20 years promoting the area,” said Hagen. “We don’t want to be catty, but we want to protect what we’ve built.”
Reaction has not been kind, probably because this seems like a bit of a money grab for Pence, who stands to gain higher grape prices if his AVA expansion bid is successful. Since I visited Pence Ranch and talked about this with Blair Pence last August, I thought I’d chime in on the debate/debacle; mostly because I find it very odd that little has been said about whether or not the Pence Ranch wine itself seems to fit what one might call the Sta. Rita Hills Pinot profile…