Posts Filed Under wine blogging
And I mean that in the best possible way, which is to say that it’s not the same “holy crap!” that I exclaim when our recently-acquired rescue “dog” (dog is in quotes because he’s closer in size to a small horse) dumps on our carpet every other day.
No, this is the kind of “holy crap!” that’s shorthand for “OMG that is so f*cking AWESOME! A++++,” the kind of feeling the wiseguys in Goodfellas had when they thought that Tommy DeVito was getting made (now that I think about it, I really hope that this doesn’t actually turn out the same way as it did for Tommy…).
Anyway, my reaction, which carries my typical levels of subtlety (i.e., all the subtlety of an cheesy action flick in which someone drives an eighteen-wheeler full of nitro glycerin off of the Grand Canyon) is in response to the news that my friend (and one of the most insightful people that I’ve ever met), Jeff Lefevere, the voice behind GoodGrape.com, is now writing the wine column for the Forbes.com blog.
Another friend of mine (I like making friends), Steve Heimoff, blogged about this happening yesterday, and when commenting on Steve’s well-thought-out post it occurred to me that Jeff’s new stint stands as reminder of how powerful social media tools are when wielded by talented and powerful enough hands. They can land you at Forbes – not a bad neighborhood, people!
Jeff’s writing style is about as perfect a chocolate-meets-peanut-butter match for Forbes.com as anyone could reasonably hope, and while I’m sure he doesn’t need it, I’m offering up all of the support and positive-good-vibes I can muster for him in his new endeavor. I’m pretty sure the Forbes.com readership is gonna love him, and I’m looking forward to seeing where Jeff takes things from here – not just as a friend, but as a fan.
I’m kind of like a bad debt that you cannot pay. I just keep coming back…
And in February, the crime scene to which I’ll be returning is the lovely Meadowood in Napa Valley, where I’ll be a panelist at the 2011 Symposium for Professional Wine Writers. Some of you out there in blog-o-land might recall that I was lucky enough to receive a fellowship to the same event in 2010 and even luckier to take part as a panelist during the time I was there.
I remain, as ever, totally amazed at the gullibility generosity of those within the world of wine that they continue to ask me to take part in such wonderful events as the Symposium, and it’s my intention here to convince any of you who are budding wine writers to go to this shin-dig. Yes, it will cost you a few hundred bucks, but there exists no better event on offer with such concentrated wine and writing talent (excluding your truly, of course!) in the United States. It’s like wine writing crack, only more intense and very likely healthier for you, assuming you’re not actually taking crack while attending the Symposium. And while it may not actually be easy, all things considered it’s a hell of a lot easier than trying to garner such collective wine-writing wisdom and experience by your lonesome self!
The WWS is also the place where you’ll get a chance to rub elbows with the likes of Antonia Allegra, Gerald Asher, Lettie Teague, Jack Hart and Dominique Browning – there’s some serious writing clout in the speakers list for this thing. I’m honored and excited to be sharing the panelists’ table with Lettie and Doug Cook, but for the most part I’m gonna be in the bleacher seats soaking in all of the good stuff, just like everybody else. And taking a copious amount of notes.
So… if you’re based in the U.S. and are at all interested in seriously applying the craft of writing to the world of wine, then I sincerely hope to meet you there!
For those of you who’ve missed (what will certainly seem like) the last several thousand posts here on 1WineDude.com, I recently spoke at the 2010 Wines of Portugal International Conference as a panelist on the topic of how the Internet and Social Media are impacting the world of wine and how that will impact the Portuguese wine industry.
Among my fellow panelists was the talented Neal Martin, who writes for eRobertParker.com covering Bordeaux. In some ways, Neal proved the counterbalance to the messages being offered by me and the other panelists, in that he has a rather skeptical approach to the power of social media in the wine world. During the course of the panel, Neal raised several points about social media’s place in the context of wine criticism that I and the other panelists did not address directly – not because we’re without opinion on those points, but because we felt they weren’t relevant to the topic of how wine producers (the largest contingent of our panel audience) could leverage the power of social media online to help their business.
In my case, it certainly did NOT mean that I agreed with those points, as will become clear to anyone in the course of reading this article, in which I will address what I took as the primary (or, if not primary, at least relatively important) points raised or hinted at by Neal about social media’s place in wine criticism – and try to refute them.
I should note that I enjoy Neal’s company, respect his work, and marvel at his writing abilities. But I found many of his views on social media so profoundly off-base that I felt they needed comment. It’s not that Neal sees no value in social media, but I got the impression that his view is looking backward, not forward – and thinking ahead is absolutely key in understanding what social media can do for you, and the place that it is very likely to take in the future in terms of wine criticism.
Let’s take a look at the contrarian views that are all too often espoused when applying social media to wine, and go from there. I’ve grouped them below roughly in a group of three, and summarized each as a hypothetical quite or argument. It’s worth noting that I’m not quoting anyone in particular but am paraphrasing and, while it might be tempting to anoint someone like Neal as a sort of dark arts saint of an anti-social-media satanic church, life is rarely that simple and it’s certainly not my intention here.
In this case, Neal’s comments during our panel were simply the catalyst for a sort of… manifesto that took shape in my (twisted) mind. The kind of thing you’re compelled to write because you have to (and because you’re a bit tired of preaching the same gospel over and over, and would like to have a handy place to keep it so you can refer others to it again… and again… and again…). I will warn you, it’s long and probably not appropriately “scannable” for blog reading, but f–k it I’m posting it anyway.
As always, your comments / criticisms / points / love / hate are all welcome!…
Read the rest of this stuff »