Posts Filed Under wine 2.0
Many moons ago, a very nice young lady by the name of Alana Riley, who had friended me up on twitter, contacted me to see if I was interested in a customized twitter background for my twitter landing page. You know, so I can keep up the appearance of professionalism and all that.
Was I interested? Well… Duh.
I was amazed at the finished product that Alana produced for me, which you can see below (click to embiggen), for those of you who are tweetdeck fanatics and never visit anyone’s twitter pages directly.
I’ve been thinking about giving Alana’s biz a plug on here for a few months, and never really got around to it because I suck and should be destroyed, and probably should mow Alana’s lawn and then pay her $2 when I’m done. Anyway, better late than never!
Here’s how Alana describes her new biz:
“I create custom websites and logos for individuals / small companies, offer graphic design & logo services, as well as social media services (from setting up an account for someone to running an account should the individual want to outsource that).”
You can check out her wares at www.sixtwentymedia.com which should be going live soon, or email Alana if you’re interested in a kick-ass twitter background.
And yeah, I know this has nothing to do with wine but you’ll get over it because you’re cool like that.
It looks like my fears of VINO 2010’s “Blogging on Wine and Social Networking: New Tools in reaching Consumers of Italian Wine ” panel discussion possibly deteriorating into a blogger-bashing session can probably be put to rest.
In an attempt to expand the reach of the event beyond the walls of the Waldorf Astoria, VINO 2010 appointed James Rodewald, former Drinks Editor of Gourmet magazine, as its official blogger representative. James will be tweeting live from the event as well as covering the event on the official blog (which contains a blogroll of the bloggers who are attending VINO 2010) – all steps in the right direction.
What really convinced me, though, are the panelists for the session on Blogging, which include friends of mine who I know for a fact understand the power of blogging in the wine world – namely, Alder Yarrow of Vinography.com and Steve Raye from Brand Action Team.
And what sold me lock, stock, and wine barrel was this: for the panel on social media and blogging, the details will be covered live via the web and James will be taking questions for the panel via twitter:
“On Thursday, February 4th at 10AM – the "VIRTUAL VINO, MILLENNIALS, AND SOCIAL MEDIA DECANTED" panel discussion moderated by Anthony Dias Blue with Alder Yarrow (vinography.com), Dave Cook (Twitter), Steve Raye (Brand Action Team), and Ronn Wiegand. James will be monitoring the Twitter feed and posing questions Tweeted in from throughout the country. The seminar will focus on social media and wine bloggers as the future of consumer wine education, and potentially the wine trade. You and your readers can tune in to the panel discussion at www.italianmade.com/vino2010.”
Now, if the on-line wine community excels at anything, it’s keeping people honest. So I expect a pretty balanced and honest discussion about wine blogging and social media for that panel.
Whew… ok, I feel better now…
A funny thing happened on my way to the 2010 Pro Wine Writers Symposium.
I did some research, and found what I was looking for, just not where I expected to find it.
Since my Symposium fellowship was underwritten by Franciscan, I’m planning on a visit to the winery when I’m in Napa next month. So I was digging around on the ‘global interwebs’ to get my bearings on all things Franciscan before the visit. Reasons being that I wanted to get a solid starting point of Franciscan knowledge from which to branch out when I ask them questions and generally get all, you know, in-depth on them (you know how I am); also I’m a total geek and that kind of stuff is fun for me.
Not that I am without some knowledge of Franciscan – I’ve tasted some of their flagship wines, and their website is chock full of background on their Napa legacy (and with a past that featured Agustin Huneeus and one of the first real “Meritage” wines, your bragging rights around having a ‘legacy’ are pretty safe) and their take-it-to-perfectionist-extremes focus on blending.
As for what’s happening now (and I mean, right this second) at Franciscan… not so much. I didn’t find anything at their website to connect me to the current happenings of the people there.
I did find some of that information, though – just not at Franciscan.com, and not without a bit of digging…
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I have seen the future of wine criticism, wine dialog, and wine expertise.
Wanna see it? Great – go look in the mirror. Because the future wine experts look an awful lot like you. You look great, by the way – did you cut your bangs?
A little over a week ago, Slate.com ran a piece penned by Mike Steinberger in which Steinberger, among other things (like skillfully recapitulating the recent kerfluffle over code of ethics violations on the part of Robert Parker’s staff, and ending sentences with prepositions), offers a glimpse of what he sees as the future of wine writing and wine experts:
“Like other journalistic niches, wine writing is in crisis at the moment… We are moving from a monologue to a dialogue, and this reflects a fundamental truth about wine: It is a matter of taste, and taste differs from one person to the next. There’s still a need for expert opinion, but authority is going to have to be worn a lot more lightly going forward, and it isn’t going to command quite the deference that it used to.”
I know what you’re thinking: Did Joe actually use the word kerfluffle? Also, what’s the big deal about that? This post isn’t about blogging, is it?
Don’t worry, this post is not about blogging. It’s about you, and (albeit tangentially) about how Steinberger might have gotten it just a bit wrong.
You see, wine writing isn’t in a state of crisis, unless you get paid for it, in which case it’s in no more a state of crisis than any other form of paid journalism – welcome to 2009, folks. If you’re a consumer of wine information, on the other hand, then wine writing is actually in a state of liberation.
I think Steinberger is right on the money when he says that tastes are ultimately personal, and that there will still be a need for expert opinion – he’s just missing the point of where that opinion is, which is of course with YOU. That’s because YOU are the new wine expert…
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