Fredric, David and I took questions from moderator Tina Caputo, editor of Vineyard & Winery Management magazine, during which we discussed the importance of blogs to the wine industry, waxed pseudo-philosophic about the leveling of the brand awareness playing fields provided by social media, and relayed how we think wine brands can best approach wine bloggers to get them to tell their stories. Fredric was pointedly and intelligently acerbic (and wore his shades), David was soft-spoken and articulate, and I was my normal spastic self.
There’s not much more to tell you about the event, unless you’re in the market for barrel cleaners, tasting room signs, wine business loans and legal services, tractors, or steel tanks. But I had a great time meeting new friends, reconnecting with old ones, and offering a bit of (somewhat toned down… hey, it was a friendly crowd, alright?) tough luv for the local wineries and media types who attended our little blogging panel session.
But it (the article, I mean, which technically is still the subject, despite the ludicrously long sentence above) also explores the idea of whether or not Northern California’s vineyards exhibit terroir, and if so whether or not that individuality and vinous fingerprinting can be interpreted and displayed by bootstrapping upstarts buying the region’s grapes, just as the better producers on the Ventura County trail are attempting right now. I’m not yet convinced that they’ve fully achieved it, but the experiment is still in progress, and of course gives us geeky fodder about which to conjecture (is that a verb?… if not, it should be)…
I’ve covered PNV, on and off, for several years here on 1WD, and for 2014’s recap I’ve decided to play the tune again, which has a catchy-but-getting-too-damned-familiar-like-Call-Me-Maybe melody to it at this point, but with a different tempo and some funky rhythm section time signature changes, to try to keep things feeling a little fresher.
As usual, I did not taste all of the auction lots at PNV, because that is an endeavor that I view as somewhat insane, like NHL hockey goaltending (seriously… they need to be a little not-quite-altogether to volunteer for that job… just sayin’…). However, between two days of preview parties and barrel auction tasting, I did manage to sample more PNV lots than I ever have in past years. Ironically, this has made me decide to refrain from listing all of the lots I tasted with their respective ratings, and instead talk about only the lots that really moved me in some way. No ratings, no badges, just praise. It’s a “Best Of” PNV14, if you will, only with me acting as the sole arbiter of what constitutes “best” in this case (hey, it is my blog, after all).
But first, a few words on Napa’s 2012 vintage, which was on strong (arguably the strongest possible, given the pedigree) showcase at PNV14…
So after tasting at the 2014 incarnation of IPOB in NYC earlier this year, I shouldn’t have been surprised at the quality of wines coming out of the collaboration between sommelier Raj Parr and winemaker Sashi Moorman.
But I was, because where they’d hit it out of the park in 2012, they launched it clear out of the park, bounced it off the hood of a shiny Corvette Stingray convertible in the stadium parking lot, and sent just about into escape velocity and geosynchronous orbit in 2014. But more on that in a minute or two, after you watch the interview I did with Raj’s cohort and IPOB’s co-founder Jasmine Hirsch, to discuss the impetus behind the event, and how they graduated from brainstorming a wish list of participating winemakers and wines on the back of a cocktail napkin, to formally selecting the IPOB touring lineup. [ Special thanks to The Drunken Cyclist for the camerawork, and to Jasmine for staving off minor starvation for a few minutes so we could chat on vid. ]
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