I mean it.  Don’t go hatin’ on wine scores just because they get abused.  Or because you (like me) don’t care for them much yourself.

If you really want to change things in the wine world, then go out there and buy wines that appeal to your own preferences, and based on recommendations from sources that you trust – irrespective of whether or not those recommendations are based on scores.

In this short video, I explain why I think wine scores/ratings have their place (gasp!), and why it’s not the fault of the scores or rating systems themselves that they get relentlessly abused in wine media, retail and even by consumers.

At the end, things get a bit… trippy…  Also, monkeys are involved.  Whatever.  You’ve been warned…

Cheers!

Other stuff you might dig:

• 1WineDude TV Episode 38: Why The Argument Against Wine And Social Media Is Illogical (Getting’ Groovy With Cruvee)
• 1WineDudeTV Episode 33: Does Long-term Appeal Matter In Wine Writing?
• 1WineDude TV Episode 30: Making Your Wine Writing Search-Friendly (SEO Panel And Presentation from WWS11)
• 1WineDude TV Episode 29: Certifiable (or “How–and Which–Wine Certifications Really Matter”)
• Why Rating Wine Is Bad Science