A little over a week ago I helped to judge the 2011 Lake County Wine Awards Competition, which was held at Brassfield Estate Winery in the ludicrously-beautiful Clearlake Oaks area. Over 180 wines carrying the Lake County AVA on their labels were submitted to the competition. While I’m well-past the “cutting teeth” stage of judging…
Category: going pro
Most People Will Never Get Into Wine – And Why That’s OK (The Launch of Crushd, And Analyzing The Wine Geek Pyramid at WBC11)
Chances are pretty high that, if you’re reading this (and you’re reading this), you are a wine geek. And by “wine geek,” I mean that you are atop the U.S. wine consumer pyramid (that’s if you’re living in the U.S., of course – those of you outside the U.S. are just gonna have to play…
High Elevations, High Expectations (Judging At The 2011 Lake County Wine Awards)
As you read this, I’ll be fresh (or maybe not-so-fresh, after thinking about the stamina-melting temperatures, and lengthy after-after parties!) from the 2011 Wine Bloggers Conference – and after about 24 hours at the homestead, immediately off to Lake County, CA where I’ll be a judging in the 2011 Lake County Wine Awards Competition. The…
Wake Up, Wine People: Boomers Won’t Be Buying Your Wine Forever
Although the conclusion implied in the title of today’s post probably seems obvious to many (i.e., a company/brand has to eventually court younger customers because older customers will not be able to buy their products forever), it’s worth providing some background (and a pertinent example), because otherwise this post would be really, really short (and…