Those not getting the title reference today need to hang their heads in total shame! No wine for you!!
Anyway… remember, about a year ago, when we talked about the data behind a new wine app, Wine4.me?
Well, I’m pleased to tell you that the Wine4.me app is (finally!) available for download in iTunes.
The full disclosure part of all of this is that I was paid to be one of the expert tasters on the panels that formed the basis of Wine4.me’s data, and I am an ongoing contributor to their consumer-facing blog. But they’re not paying me to tell you about the app’s release; I’m doing that because I’m genuinely excited to see it go live. Finally.
The bottom line is that while the mobile wine app space is insanely crowded right now, no other wine app out there (that I know of, anyway) is so steeped in data and the scientific method (we already know how I feel about that stuff, right?), so consumer-focused with a for-real value proposition (using that data to significantly increase your chances of finding a similar wine you will enjoy), and actually pops the corks on bottles themselves to get there. There also happen to be some lovely human beings involved in this project, and working with them has been nothing short of a total pleasure (and hey, it’s better we highlight the work of nice people, instead of that of a bunch of douchebags, I suppose)…
Here’s the skinny from their press release describing the process and the value proposition, along with a vid explaining it (witness dude “at work” in this!):
“Each wine in Wine4.Me’s extensive database is objectively analyzed by expert wine evaluators based on dozens of unique characteristics (not perceived quality) and each evaluator is able to repeat these results with an industry leading 90 percent or higher.
This data is intricately indexed by patent-pending technology and passed through the company’s proprietary algorithm that compares the profile of each wine to the user’s taste profile to offer personalized wine rankings.”
I’m thrilled for the Wine4.me team that the app is finally going live, and that you can now download it and put some of my tasting work directly to the test. Go check it out (non-Apple-drones like me will need to wait for now, the Google Play version is still in development).