Wine Blogging Monetization (1WineDude TV Episode 53, The #WBC12 Edition)

Vinted on August 22, 2012 binned in 1WineDude TV, wine bloggers conference, wine blogging

Last weekend, I sat on a panel at the 2012 Wine Bloggers Conference in Portland, OR, discussing wine blog monetization – what works, what doesn’t, and what you need to consider to monetize both your blog’s website and your blog’s brand.

Below is a video that I recorded in Santa Barbara wine country just prior to flying to Portland for the conference, and you can treat it as the expanded version of the talk that I gave at WBC12 (for those who were there, I told you that you wouldn’t have to take notes!). Want to know what I’ve learned about making money in the wild west territory of the ever-changing online wine world? Have a seat and take a view.

Wine Blog Monetization ( TV Episode 53 – WBC12)






  • 1WineDude

    thanks, Tom!

  • Todd - VT Wine Media

    Joe, as someone who could not be at #WBC12, I appreciate this virtual connect to a panel discussion I would have liked to attend. Also appreciate the straight dope on the current landscape and some very basic concepts. Aside from some affiliate links, I've not done a lot to actually monetize my digital surface area, and really should. It's a no-brainer. I initially saw the blog as a simple journal of 'real-world' wine exploits in and around VT, but it has in fact, been a real catalyst for connection and opportunity. The calls do come, and gigs do happen.
    Cheers dude.

    • 1WineDude

      Thanks, Todd – missed you in Portland, man!

  • Lesley

    Hi Joe – As always, I appreciate your frank and honest comments on the business of wine blogging. And, since I sadly had to miss WBC this year, it’s great to get some insight into one of the panels. I was just in Santa Barbara, too (and may even have stayed at the same place – that fireplace looks awfully familiar). Not sure if you’re planning to write about that but I am curious to hear your thoughts on the wine scene there.

    • 1WineDude

      Thanks, Lesley – sorry, I think your comment got lost in the shuffle of my site migration to a new provider over the last couple of days so I’m a bi slow to respond on this one. I was pretty impressed overall with the wine scene in SB, so more to come on that one. Stay tuned! Cheers!

  • @TXWineLover

    Thanks Joe. Out of all the panels that were at the WBC, this is one topic I was interested in especially with you on the panel. I wish I could have made it but like you said, I probably heard more here from your video than you probably spoke at the conference. Thanks for the good information and we'll catch you at some future event!

    • 1WineDude

      @TXWineLover – Thanks, would have been great to meet you! Maybe in 2013?

      • @TXWineLover

        Well we did meet in Denver for Drink Local Wine, but that's okay as it was only briefly. Jeff

        • 1WineDude

          TX – I do remember! But still hoping we can meet up again at WBC next year :).

  • Rehmat

    Its good to view Joe. Taught some new things :) Thanks for sharing

    • 1WineDude

      Thanks, Rehmat

  • Trackbacks

  • Trackback from The definition of Hell | STEVE HEIMOFF| WINE BLOG
    Thursday, 23 August, 2012

    […] I do have an inkling of what happened at the WBC monetization panel because the great Joe Roberts put up this video of what he said there. I watched and listened. Joe has been exploring the Terra Incognita of the monetization waters like […]

  • Trackback from The 4 Most Frequently Asked Questions From #WBC12 - 1WineDude
    Wednesday, 29 August, 2012

    […] come sooner than you might think, so view every glass as means to get you there (because it is). Don’t be afraid to make money at this stuff, either. And just because you shouldn’t at first start rating wines like the more established people in […]

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