Articles Tagged wine opinions

Does Wine Still Matter?

Vinted on November 28, 2018 binned in commentary

Does wine still excite you?

I mean, does it really matter to you these days?

I don’t mean matter in that classy way to get trashed way, though given the state of world affairs and divisive US politics these days, I’d be one of the last people to begrudge you that kind of temporary salve.

What I mean is, do you still get the same thrill out of wine that you did when first discovering a great unsung producer, or a killer bargain, or a fortunate run-in with one of the unicorns?

I ask this not because I’ve personally lost that fire (as proof, I submit every article written on these virtual pages over there last two years), but because it’s tough to ascertain if normal people care anymore.

There are a shit ton of terrible things happening in the world as I write this. And while we’re unquestionably richer, safer, and just plain better off as a whole compared with, say, forty years ago (just take a look at any statistical measure in developments such as infant mortality rate as captured by the United Nations), the trend towards normalizing rampant nationalism globally has got to have any rational person more than a little concerned these days. If you engage in behavior that we wouldn’t tolerate from six year old kids – denigrating people, wasting money, isolating your friends, and  abdicating personal responsibilities – the best you can do on America is… become President? And don’t get me started on the “post-fact era” of media consumption (a term that utterly loathe, as if facts were ever candidates for exclusion as a matter of normal adult behavior).

We’re kind of through the looking glass at this point, aren’t we?

In this environment, it’s a bit tough to justify writing about fermented grape juice.

The kicker is that I’ve got reams of material to share – I’ve yet to write up travels to Israel, Idaho, the Rhone, Romagna, a new Sonoma cult wine release with historical ties to previous coverage here on 1WD, and very likely Asti (since I’m in route there as I pen this very opinion piece). And I’m excited about all of them… That is, until I make the mistake of catching the news.

I’m not going to stop, of course. But I’m reflective by nature, and I can’t help but take some pause and think, “does this stuff really matter?” – knowing full well that it never stopped mattering to those in the wine biz, that the product has a history much longer than our current political woes, that there are vines (and some wines) that will outlive everyone reading these words, that just maybe because of all of that, wine actually matters more now than ever before.

So… are you still as excited about vino as I am? Because I think that I could really use a drink right now…

Cheers!

13

 

 

Do Wine Blogs Matter For Selling Wine? (The 1WineDude Conversion Rate)

Vinted on February 11, 2014 binned in about 1winedude blog, best of, commentary, wine blogging, wine buying

One of the criticisms most often levied against wine blogs is that they don’t “move the needle” in terms of wine sales.

Let’s forget for a moment that where I come from, coverage that costs me next to nothing for a product that results in even a handful of additional sales (and additional exposure) – that I otherwise would never have seen – counts for something.

The crux of this criticism is that coverage of wines on the virtual pages of wine blogs does not result in materially meaningful and/or measurable differences in the purchase volumes of those wines. Presumably, this is in comparison to similar mentions in print media (however, it’s worth noting that I’ve yet to see any hard evidence in the form of real data to support print media coverage having a sales bump effect, but I have anecdotal evidence from some California winemakers showing that it does not, as well as some from small producers indicating that some wine blog mentions have in fact increased DTC sales… which I can relay to you privately some day if we ever meet and you buy me a beer…).

The counter argument is usually a combination of two things: 1) that it’s extremely difficult to measure the impact of any media coverage on wine sales, regardless of the type of media, and 2) it’s the aggregate of blog and social media mentions (outside of concentrated special events, promotions, and the like) that amount to an increase in mindshare and small, one-consumer-at-a-time sales that otherwise wouldn’t otherwise have happened. In other words, wine blogging and social media mentions result in a stream of sales that are aggregated from tiny, rivulet-like trickles in combination, and so wouldn’t generally amount to a perceivable spike but do, in combination, make a difference. [ For an example of these arguments, see the mini-debate generated on this topic generated in the comments section of one of my recent posts here ].

I can now supply some data in support of that counter argument, by way of one example: namely, 1WineDude.com.

While I will not supply exact numbers (only because don’t have permission from all of the parties involved to do so), I can give you approximations that I think lend some credence and strength to the counter argument, though I strongly suspect it will be ignored by the wine cognoscenti, who have in my experience demonstrated a severe allergic reaction (sulfites got nothin’ on this!) to facts, data, and evidence if those things do not already support their own already-entrenched beliefs…

Read the rest of this stuff »

62

 

 

The Fine Print

This site is licensed under Creative Commons. Content may be used for non-commercial use only; no modifications allowed; attribution required in the form of a statement "originally published by 1WineDude" with a link back to the original posting.

Play nice! Code of Ethics and Privacy.

Contact: joe (at) 1winedude (dot) com

Google+

Labels

Vintage

Find

Sign up, lushes!

Enter your email address to subscribe and get all the good stuff via email.

Join 35,733 other subscribers