Every year or so, I receive an unsolicited email blast from wine auction services that makes me want to Hulk rage. The 2019 incarnation of this comes my way from online auction house WineBid, is titled “16 Years of Burgundy vs. The Stock Market – and WineBid Auction Results,” and which I will only link to with the anchor text Probably Total Horseshit so as not to give them quite exactly the kind of organic social mention that they had in mind when they sent it.
In that WineBid article, which you probably shouldn’t bother reading, they make the claim that a report published by The Economist (using WineBid data) shows that “fine red Burgundy wine is a better investment by far than the stock market.”
Sorry, but that’s a steaming pile of horse crap of the tallest order.
Yes, they include cool-looking, impressive charts and lots of flowery language insinuating that if you love fine red wine then you’re an idiot for not considering it the world’s most impressive investment vehicle, so there’s that. But the problem is, well, that there are lots of problems with comparing the apples of proper investing to the oranges of owning fine wine, not to mention the issues with the report itself…Read the rest of this stuff »