Articles Tagged tasting notes

Your Memory Sucks Donkey Bong (Or, “On The Importance Of Tasting Notes”)

Vinted on September 8, 2015 binned in commentary, wine appreciation

Because I am divorcing someone at fault, I have been on the receiving end of revisionist history, even when it seeks to conform to a false, self-serving narrative of cognitive dissonance.

It turns out, however, that revisionism towards an agenda of mollifying cognitive dissonance (“yeah, I did that nasty sh*t, but I am different and it’s ok because…”) is actually one of the core elements of a properly functioning human memory.

As strange as this may sound initially, revisionist memory is the reason why I am always carrying around pen and notebook when tasting wine, my friends, and why I think that any budding wine nerd needs to do the same (or an equivalent) when they are getting serious about appreciating wine (let alone criticizing it). Because if you’re anything like the majority of the human population (and, trust me, you are), then your memory is… well… crap.

Not only is your memory poor at capturing actual details as they happened (this includes about wine), it is an ever-changing, malleable storytelling machine, constantly revising and rewriting history, filling in the blanks between factual details in order to preserve whatever narrative best reduces any dissonance between what actually went down, and your (most likely overly-inflated) internal view of your self…

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