Articles Tagged professional wine writers symposium 2011

1WineDude TV Episode 30: Making Your Wine Writing Search-Friendly (SEO Panel And Presentation from WWS11)

Vinted on March 23, 2011 binned in 1WineDude TV, going pro

Speaking of Doug Cook (mentioned in yesterday’s post), I was lucky enough to be included on a panel with Doug and Alder Yarrow at the 2011 Pro Wine Writers Symposium discussing the importance of search and how to maximize the chances of having your wine writing noticed on-line.  Alder founded the first wine blog on the Internet and deals extensively with SEO in his day job, Doug was former director of search at twitter (maybe you’ve heard of them?) and I … well, I was the guy lucky enough to be sitting next to them, adding commentary about how this stuff applies in the real world of wine writing on-line.

We based our discussion on a fantastic slide deck that Doug produced for a similar series of talks that he’s been giving, whch you can find below after the jump, as well as some video from the panel discussion.  Anyone who is trying to get their wine writing found on-line needs to take this stuff seriously (within reason of course).  The vid is long, it doesn’t include the full session, and the sound quality isn’t awesome… BUT… I think you’ll get some good info. out of it so, screw it, I’m including it anyway (just bear in mind this panel wasn’t designed to be filmed, ok?). Also, YouTube can totally go suck donkey bong for how painful it was to (unsuccessfully) upload the vid, which explains why it’s hosted on my own server instead…

Anyway… some highlights for the impatient:

  • The best way to get your content noticed is to produce kick-ass content. This is uber-important and personally I break almost all of the rules in Doug’s presentation from time to time in pursuit of making content that hopefully humans (not search engines) actually want to read.
  • Everybody finds everything on the Internet via search, and usually they’re searching for something very specific.  Your website needs to be search-friendly and making it easy to find related content is important.
  • How and to what content you link is important to how search engines view your website – probably way more important than you think.
  • Thinking of trying to fool the search engines into giving your website prime search results real-estate? The Googles, Yahoos and Bings of the world have teams of MENSA-candidate eggheads whose jobs are to ensure that your tricks will fail. If that’s your strategy… good luck with that.
  • If you use a blogging platform, most of the nitty-gritty stuff is handled for you, and the stuff that isn’t done automatically can be handled by (usually free) plug-ins.  Don’t go too crazy with this stuff – like anything else, baby-stepping into the guts of how search engine optimization works is the best approach, and it should never supersede your real focus (producing the best content that you can so that people want to stick around when they do find you).

Enjoy!…

Read the rest of this stuff »

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Learning About Wine Writing the Easy Way (2011 Professional Wine Writers Symposium in Napa)

Vinted on December 29, 2010 binned in going pro, wine blogging

I’m kind of like a bad debt that you cannot pay.  I just keep coming back

And in February, the crime scene to which I’ll be returning is the lovely Meadowood in Napa Valley, where I’ll be a panelist at the 2011 Symposium for Professional Wine Writers. Some of you out there in blog-o-land might recall that I was lucky enough to receive a fellowship to the same event in 2010 and even luckier to take part as a panelist during the time I was there.

I remain, as ever, totally amazed at the gullibility generosity of those within the world of wine that they continue to ask me to take part in such wonderful events as the Symposium, and it’s my intention here to convince any of you who are budding wine writers to go to this shin-dig. Yes, it will cost you a few hundred bucks, but there exists no better event on offer with such concentrated wine and writing talent (excluding your truly, of course!) in the United States. It’s like wine writing crack, only more intense and very likely healthier for you, assuming you’re not actually taking crack while attending the Symposium.  And while it may not actually be easy, all things considered it’s a hell of a lot easier than trying to garner such collective wine-writing wisdom and experience by your lonesome self!

The WWS is also the place where you’ll get a chance to rub elbows with the likes of Antonia Allegra, Gerald Asher, Lettie Teague, Jack Hart and Dominique Browning – there’s some serious writing clout in the speakers list for this thing.  I’m honored and excited to be sharing the panelists’ table with Lettie and Doug Cook, but for the most part I’m gonna be in the bleacher seats soaking in all of the good stuff, just like everybody else. And taking a copious amount of notes.

So… if you’re based in the U.S. and are at all interested in seriously applying the craft of writing to the world of wine, then I sincerely hope to meet you there!

Cheers!

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