Articles Tagged next big thing

Wine’s Next Big Thing Is…

Vinted on September 16, 2014 binned in commentary

It seems that every quarter we get predictions about the next big thing in the U.S. wine market. Like most predictions, these are almost always wrong and therefore actually have, at best, neutral value for the wine biz (it could be argued that since they’re almost always incorrect, they have negative value if decisions are made based on them; but since they also have some positive entertainment value, let’s call it a draw).

“Next Big Thing” wine predictions are also almost always predicated on two principles: 1) the idea that the wine buying public is scared of wine, and therefore needs some sort of guidance on what to purchase, and 2) these recommendations must come in the form of grape varieties.

Both are probably wrong, or at least are bad for the wine biz, as I will explain in a moment, and that means that the NBT predictions are missing what’s really going to be the Next Big Thing in wine (okay, so I am making a prediction here… but at least it’s not based on those principles above, okay?!?)…

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