Dropping The Mic On Online Wine ROI (TMRW Engine’s 2016 Digital Wine Report)

Vinted on May 17, 2016 binned in wine news, wine publications
TMRW Engine 2016 report 1

image: TMRW Engine

So much of the material upon which 1WD was built consists, essentially, of opinion pieces (in fact, four or five years ago I sat on a panel focused specifically on opinion writing alongside Lettie Teague and Jon Bonne, about which I imagine both of whom are still scratching their heads).

But over the years, I’ve tempered (well… by my standards, anyway) the opinion-heavy pieces here in favor of conclusions that can be drawn from data. The older that I get, the more I want to see opinion bolstered by something other than the biased, fallible memories of people’s experiences (including my own).

Which is why I get royally pissed at the the wine world’s penchant for defaulting to the data-devoid opinions of entrenched personalities, particularly when it comes to denying the return on investment (ROI from here on out) of wine online (usually with the concept of social media directly in the cross-hairs).

While it seems common sense that their must be at least some ROI for wine brands in talking directly with their consumers (which is part and parcel of what social media online can catalyze), remember that data trump opinions, even when those opinions align perfectly with common sense.

Fortunately, the wine world now has some compelling data that demonstrate a plausible link between online social interactions and ROI. Yes, in terms of real people actually spending real money on wine

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Wine Reviews: Weekly Mini Round-Up For May 16, 2016

Vinted on May 16, 2016 binned in wine mini-reviews

So, like, what is this stuff, anyway?
I taste a bunch-o-wine (technical term for more than most people). So each week, I share some of my wine reviews (mostly from samples) and tasting notes with you via twitter (limited to 140 characters). They are meant to be quirky, fun, and easily-digestible reviews of currently available wines. Below is a wrap-up of those twitter wine reviews from the past week (click here for the skinny on how to read them), along with links to help you find these wines, so that you can try them for yourself. Cheers!

  • 13 Dutton-Goldfield Emerald Ridge Vineyard Pinot Noir (Green Valley): Blueberries and violets, starring as a not-so-odd couple. $62 A- >>find this wine<<
  • 13 Dutton-Goldfield Dutton Ranch Cherry Ridge Syrah (Russian River Valley): That is one hella-good Northern Rhone impersonation. $50 A- >>find this wine<<
  • 14 Dutton-Goldfield Dutton Ranch Chardonnay (Russian River Valley): What we really, REALLY need now are soft-shell crab sandwiches. $38 A- >>find this wine<<
  • 13 Dutton-Goldfield Walker Hill Vineyard Chardonnay (Russian River Valley): I think that the word we're looking for here is "triumph." $50 A >>find this wine<<
  • 15 Le Charmel Cotes de Provence Rose (Cotes de Provence): If a wine could belt out an extended Deee-Lite dance club mix, it'd be this. $13 B >>find this wine<<
  • 13 Hickinbotham Brooks Road Shiraz (McLaren Vale): Single vineyard, singularly focused; and for us, a powerfully multilayered payoff. $75 A- >>find this wine<<
  • 14 Capture Wines Tradition Sauvignon Blanc (Lake County – Sonoma County): Successfully captures the territory between rich & vibrant. $30 B+ >>find this wine<<
  • 13 Galerie Latro Cabernet Sauvignon (Knights Valley): Might be the valley of Knights, but the juice is pretty much king-worthy. $50 A- >>find this wine<<
  • 14 Galerie Terracea Spring Mountain Riesling (Napa Valley): From "this smells really nice" to "fill that glass back up" in seconds. $30 B+ >>find this wine<<
  • 12 Mt. Brave Mt. Veeder Cabernet Sauvignon (Napa Valley): Plums for minutes, spices & blueberry for hours, violets and silk for days. $75 A- >>find this wine<<
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I Have Hate, But I Still Love (Italian White Wine Grapes For Fix.com)

Vinted on May 12, 2016 binned in going pro, Italian Wine

As I’m recovering from mouth surgery, I am currently into my second consecutive week without a sip of vino. This scenario has created something angry and sinister very deep inside my psyche; the type of thing that is best left in its evil slumber and not forced upon the fragile, gossamer-like veil that separates what we know of as civilized society from its dark, savage underbelly.

Bronson

So, yeah, I have some hate happening.

As a result, I am waaaaaay behind on writing up my recent wine travels, finishing up my paying gigs, tasting through samples, and what-have-you.

Despite the angry railing against the heavens, I did manage to pen a little love letter to some of my favorite Italian white wine grapes for Fix.com, titled The Grapes Behind Italian White Wines. Long-time 1WD readers will not be surprised to find Fiano and Carricante on that list. The full-on infographic format of the article is embedded below after the jump, but the curious among you will want to head over to Fix.com for the Full Monty on the article, which contains some geek-tastic bits of history and trivia about the grapes, and about Italian wine in general.

Enjoy!…

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