Wine Reviews: Weekly Mini Round-Up For October 28, 2019

Vinted on October 28, 2019 binned in wine mini-reviews

I taste a bunch-o-wine (technical term for more than most people). So each week, I share some of my wine reviews (mostly from samples) and tasting notes in a “mini-review” format.
 
They are meant to be quirky, fun, and (mostly) easily-digestible reviews of (mostly) currently available wines (click here for the skinny on how to read them), and are presented links to help you find them, so that you can try them out for yourself. Cheers!

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Pouring It On, and Off (October 2019 Wine Products Review)

Vinted on October 24, 2019 binned in wine products
Hugh Johnson's Pocket Wine 2020
image: amazon.com

In an attempt to whittle away at the growing pile of wine-related media samples that I can’t drink (at least not without a blender and then a trip to the emergency room), it seems high time for another round of product reviews.

Today, we have a trio of items, some of which might be worth putting under the Christmas Tree (or Winter/Religious Holiday equivalent) for your greedy-ass self the wine lover in your life.

First up is the 2020 edition of Hugh Johnson’s Pocket Wine Book (Mitchell Beazley, 336 pages, about $16). As already detailed ad nauseam here on these virtual pages, if you don’t already own at least one edition of this small but mighty reference, it should be at the top of your list. Containing an almost impossible amount of helpful info in a tiny package, the 2020 edition is more evolution than revolution on its core of detailing wines, regions, vintages, and the general state of affairs in the wine world. The finale portion deals comprehensively with the topic of wine flavors, and what affects them (place, techniques, serving, grapes, and culture/fashion, etc.). It’s nice to see this unmatched reference still going, and even nicer to see that the kindle edition only clocks in at $7…

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Wine Reviews: Weekly Mini Round-Up For October 21, 2019

Vinted on October 21, 2019 binned in wine mini-reviews

I taste a bunch-o-wine (technical term for more than most people). So each week, I share some of my wine reviews (mostly from samples) and tasting notes in a “mini-review” format.
 
They are meant to be quirky, fun, and (mostly) easily-digestible reviews of (mostly) currently available wines (click here for the skinny on how to read them), and are presented links to help you find them, so that you can try them out for yourself. Cheers!

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The Debate about Online Wine Influencers is a Stupid Waste of Time

Vinted on October 17, 2019 binned in commentary

If that headline above looks as though it could have come right out of 2009… well, it totally could have come right out of 2009.

Remember those good ol’ days? When wine brands were all in a tizzy about a new wave on influencers (at that time, bloggers) operating almost exclusively online.

How do we interact with these new presences in the wine media world? How can we tell if they are legitimate? How do we know if they have any real wine knowledge? What kind of audience are they reaching – and is it the kind that we want to reach? What if they want free stuff? What if they’re just hacks? How can we measure the real impact of their influence? Should we send them samples? Should we invite them to taste? Should we work with the ones that want to charge us for exposure? Will working with them put us into hot water with more traditional wine media? How the hell do we find these young whipper-snappers, anyways?

For a time, the introduction of wine blogs and the further democratization of wine criticism and brand exposure splintered the wine media sphere, upended its apple-cart, made waves of anxiety for those who’d spent the last ten years feeling somewhat comfortable about how the whole wine media thing operated.

For a time.

And then… life went on, wine kept being sold and marketed (albeit in changing ways), and online social/blogging outreach became just part of what you do in wine brand PR. We adapted. We got through it. We figured it out, for the most part.

And so I do not understand why, in the ever-livin’ hell, WINE BRANDS AND PR SEEM TO BE REPEATING HISTORY AND BITCHING TO ME ABOUT HAVING TO FIGURE OUT HOW TO WORK WITH WINE INFLUENCERS ON INSTAGRAM

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