After I announced that I’d be sitting on the “Meet the Bloggers” panel at Wineries & Breweries Unlimited 2014 in Richmond with Fredric Koeppel and David White, a few (dozen) of you asked me (mostly privately) if the session would be recorded. Thanks to some help from the friendly Nomacorc folks, here is the panel, all just-about-one-hour of the thing.
Fredric, David and I took questions from moderator Tina Caputo, editor of Vineyard & Winery Management magazine, during which we discussed the importance of blogs to the wine industry, waxed pseudo-philosophic about the leveling of the brand awareness playing fields provided by social media, and relayed how we think wine brands can best approach wine bloggers to get them to tell their stories. Fredric was pointedly and intelligently acerbic (and wore his shades), David was soft-spoken and articulate, and I was my normal spastic self.
There’s not much more to tell you about the event, unless you’re in the market for barrel cleaners, tasting room signs, wine business loans and legal services, tractors, or steel tanks. But I had a great time meeting new friends, reconnecting with old ones, and offering a bit of (somewhat toned down… hey, it was a friendly crowd, alright?) tough luv for the local wineries and media types who attended our little blogging panel session.
Ok, start watching, already!
1WineDudeTV Episode 60: How Wine Brands Can Get Blogs to Tell their Stories
On Sunday, March 30, I’ll be participating in what has become the U.S.’s largest wine and food event focused on a single region, Taste Washington at Seattle’s CenturyLink Field.
Those wishing to heckle me will find this one of the better opportunities afforded them in recent memory.
I’ll be a media guest at the Seattle event, taking part in a seminar at 11:30am titled “Washington vs. The World-2014.” I, Master Sommelier Emily Wines and winemakers Chris Gorman, Matt Reynvaan, Kendall Mix, Chris Camarda and Scott Greer will be pitting WA state wines against what is being billed as some world’s best juice. I feel compelled to point out that our session is 88.88% more expensive than every other wine education seminar being held over the course of the Taste WA weekend, from which I can only logically conclude that my fellow panelists are just 89% (rounded) more bad-ass than all of the other panelists on the program.
How will Washington’s wines fare against some of the selected international and domestic contenders? I’ve no idea, but I fully expect the panel to be entertaining (I’ll try not to drag the I.Q. of the group too far down)…
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Picture this: It’s a gorgeous and sunny day in South Africa, and I’ve just finished giving the keynote address at the 2013 Nederburg Wine Auction. I’m drinking Cape bubbly and grazing for food, and mingling with interesting people from all over the Southern Hemisphere. Of course, I’m exchanging business cards with all of these folks – winemakers, media, buyers. Then the inevitable question comes (after the equally inevitable oohing and ahhing over my way-cool tiny moo.com business cards, I mean):
Them: “So… what do you do? In ‘real life,’ I mean? ”
Me: “You’re looking at it!”
I have to accept this as inevitable and totally understandable, since so few people can actually make any money whatsoever independently in the wine biz. How are you able to ditch your IT career? Is your wife insane for letting you do this kind of stuff? …
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