Recently, at the wine industry über-event VinItaly, a group of PR-savvy wine folk gave a presentation titled “30 Lessons in Wine Communication for Italian Brands.”
One of the slides in that presentation was modeled (with my permission) on a tuff-luv style wine PR post I wrote back in June of 2014. With some modifications, primarily to eliminate the use of the phrase “douchebag” in my original piece.
Anyway, the presentation is lengthy, but excellent, and probably ought to be required study material for anyone trying to sell wine in the modern world marketplace. You can safely ignore the “Italian Brands” portion of the title; this wisdom is applicable to any wine region that wants to make a dent in the U.S. marketplace (or just about any other large, well-established, and tech-heavy wine demographic).
Here’s the description of the VinItaly session:
“Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.”
And here’s the lesson material. School is officially in session, beeeeaaaaatches!
In like a frozen lion, out like a lamb paired with well-aged Cabernet Sauvignon, March is behind us. Er… wait a second… it’s still cold here. Ok, whatever…
Here’s a roundup of some of the items in which I’ve had a hand in penning during the month:
There were two items highlighting Turkish wine this month; the first for Snooth.com, penned after tasting through a case of samples, the majority of which were very good to excellent (which I am ashamed to admit surprised me, as it had been a long time since I’d tasted through a number of wines from Turkey, and back then it wasn’t nearly as exciting, and was actually pretty grim). The second was for Answers.com, focusing on (what I found to be) interesting trivia about that country’s rich wine history.
Of course, the month wouldn’t be complete without me putting some items through the review ringer for Answers.com; here were the wares put to the test in March:
Wine Product Review: Ventorosso Wine Aerator – While it’s not the most aggressive (or effective) aerator out there, it’s certainly one of the most aesthetically pleasing, and undoubtedly one of the quietest.
Wine Product Review: Edgy Wine Foil Cutter – Well… it’s a foil cutter. It works. otherwise, it’s a funny, NSFW marketing gimmick. The quality is there, but whether or not you’ll want to patronize Edgy Wine will largely depend on your sense of humor, I think.
Wine Book Review: “Beyond Jefferson’s Vines” By Richard G. Leahy -A thorough rendering of the Virginia wine scene it’s not, but an entertaining insider’s view of the what, who, and why of VA vino it is. Beyond Jefferson’s Vines is recommended, especially if you enjoy deeper dives and Right Coast / cool climate juice.