No One “Needs” Your Wine (30 Lessons in Wine Communication)

Vinted on April 2, 2015 binned in commentary, wine industry events

Recently, at the wine industry über-event VinItaly, a group of PR-savvy wine folk gave a presentation titled “30 Lessons in Wine Communication for Italian Brands.”

One of the slides in that presentation was modeled (with my permission) on a tuff-luv style wine PR post I wrote back in June of 2014. With some modifications, primarily to eliminate the use of the phrase “douchebag” in my original piece.

Anyway, the presentation is lengthy, but excellent, and probably ought to be required study material for anyone trying to sell wine in the modern world marketplace. You can safely ignore the “Italian Brands” portion of the title; this wisdom is applicable to any wine region that wants to make a dent in the U.S. marketplace (or just about any other large, well-established, and tech-heavy wine demographic).

Here’s the description of the VinItaly session:

“Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.”

And here’s the lesson material. School is officially in session, beeeeaaaaatches!

30 Lessons for Marketing Italian Brands from Robert Joseph

Cheers!

4

 

 

Going Hot Turkey (March 2015 Wine Article Roundup)

Vinted on March 31, 2015 binned in going pro
wine.answers.com march 2015

image: wine.answers.com

In like a frozen lion, out like a lamb paired with well-aged Cabernet Sauvignon, March is behind us. Er… wait a second… it’s still cold here. Ok, whatever…

Here’s a roundup of some of the items in which I’ve had a hand in penning during the month:

There were two items highlighting Turkish wine this month; the first for Snooth.com, penned after tasting through a case of samples, the majority of which were very good to excellent (which I am ashamed to admit surprised me, as it had been a long time since I’d tasted through a number of wines from Turkey, and back then it wasn’t nearly as exciting, and was actually pretty grim). The second was for Answers.com, focusing on (what I found to be) interesting trivia about that country’s rich wine history.

Of course, the month wouldn’t be complete without me putting some items through the review ringer for Answers.com; here were the wares put to the test in March:

Wine Product Review: Ventorosso Wine Aerator – While it’s not the most aggressive (or effective) aerator out there, it’s certainly one of the most aesthetically pleasing, and undoubtedly one of the quietest.

Wine Product Review: Edgy Wine Foil Cutter – Well… it’s a foil cutter. It works. otherwise, it’s a funny, NSFW marketing gimmick. The quality is there, but whether or not you’ll want to patronize Edgy Wine will largely depend on your sense of humor, I think.

Wine Book Review: “Beyond Jefferson’s Vines” By Richard G. Leahy -A thorough rendering of the Virginia wine scene it’s not, but an entertaining insider’s view of the what, who, and why of VA vino it is. Beyond Jefferson’s Vines is recommended, especially if you enjoy deeper dives and Right Coast / cool climate juice.

Cheers!

0

 

 

Wine Reviews: Weekly Mini Round-Up For March 30, 2015

Vinted on March 30, 2015 binned in wine mini-reviews

So, like, what is this stuff, anyway?
I taste a bunch-o-wine (technical term for more than most people). So each week, I share some of my wine reviews (mostly from samples) and tasting notes with you via twitter (limited to 140 characters). They are meant to be quirky, fun, and easily-digestible reviews of currently available wines. Below is a wrap-up of those twitter wine reviews from the past week (click here for the skinny on how to read them), along with links to help you find these wines, so that you can try them for yourself. Cheers!

  • 12 Red Car Sonoma Coast Pinot Noir (Sonoma Coast): Qualifies as a textbook entry introduction to what high-end SC PN looks like. $40 A- >>find this wine<<
  • 13 Red Car Rose of Pinot Noir (Sonoma Coast): Elegant & Fun matched together authentically, & not a in fake new-car-commercial way. $35 B+ >>find this wine<<
  • 12 Red Car Sonoma Coast Chardonnay (Sonoma Coast): Four different vineyards, but it's all single-minded in its focused intensity. $35 B+ >>find this wine<<
  • 10 Red Car Sonoma Coast Syrah (Sonoma Coast): Savory & herbal, lithe & deep, and still kicking it fresh, fresh, fresh! style. $35 B+ >>find this wine<<
  • 11 Bastianich Vespa Rosso (Colli Orientali del Friuli): Mostly Merlot, mostly excellent, mostly aiming to please & hitting its mark. $35 B+ >>find this wine<<
  • 12 Bastianich Vespa Bianco (Colli Orientali del Friuli): Nutty, fruity, floral & not likely to remain full for very long post-popping $30 B+ >>find this wine<<
  • 11 Bastianich Plus (Colli Orientali del Friuli): Plus-sized in every way, lusciously so; and we ought to be very grateful for it! $40 A- >>find this wine<<
  • 12 Maggy Hawk Afleet Pinot Noir (Anderson Valley): This horse can certainly run, and it favors the spiciest trails available, too. $70 A- >>find this wine<<
  • 09 Arcanum Arcanum Red (Toscana): Cab Franc, speaking old school Latin, the tannins saying "Tenui Nec Dimittam, you lushes!" $100 A >>find this wine<<
  • 13 Chapoutier Belleruche Rose (Cotes-du-Rhone): Gorgeous of color, tasty of form, friendly of disposition, & too quick of finish. $14 B >>find this wine<<
2

 

 

The Fine Print

This site is licensed under Creative Commons. Content may be used for non-commercial use only; no modifications allowed; attribution required in the form of a statement "originally published by 1WineDude" with a link back to the original posting.

Play nice! Code of Ethics and Privacy.

Contact: joe (at) 1winedude (dot) com

Google+

Labels

Vintage

Find

An abundance of free academic writing tips is waiting for you. An expert writer will share helpful research and writing guides with college students.