Disappointed that your wine sales aren’t seeing an impact from your social media efforts?
Then this study of the social media impacts experienced by nearly 400 U.S. wineries strongly suggests that you are approaching social media incorrectly. Which will come as a surprise to exactly.no-one who reads this big regularly.
A quick quote:
“The results show that 87% of wineries in the sample report a perceived increase in wine sales due to social media practices.”
That’s it, we’re done here, the end. Seriously, go read the summary, and then if you decide that you’d rather not increase sales, don’t bitch and moan if your winery or band tanks eventually.
The debate on this topic is over. If you still think social media has no/little place in wine, then in the words of Obi-wan Kenobi, “you are lost!” If that remains your stance, I cannot help you; go back to sticking your head in the sand in your flat, 3,000-year-old earth where humans didn’t evolve from primates and the climate isn’t warming.