This is an article about wine blogging.

Yeah, I know… at least I saved it for Friday when most people (myself included) head offline to mingle and sip in the “real” world (translation: my traffic stats take a dive).

Topic the First: What happened to 1WineDude.com ?
First, those of you visiting 1WineDude.com will (hopefully, anyway, depending on your level of sobriety at the time) have noticed that the site is now hosted at totally new digs.

But it’s the same old Dude.  New Label, Same Plonk!

I’ve tried, in what for me is a very non-lazy, industrious way – to minimize the disruption to you, my readers.  What this means is that all of the old articles, posts, and comments have been migrated over to the new digs, and you e-mail subscribers out there should be receiving new update with no disruption.

What is doesn’t mean is that links to previous 1WineDude.com articles will translate automatically to their new digs counterparts.  Hey, I said I tried to minimze the disruption in a way that was industrious for me.  If you can figure out a way to link up the old and new posts that won’t cost me any more time, money, or frustration, then I’m all ears, bro’!

Aside from the new look, the Comments engine has been totally replaced, and I’m trying to setup automatic updates that will provide a weekly summary post of my twitter wine mini-reviews.  Should be fun!

At some point (soon), the previous 1WineDude.blogspot.com address will forward here.  When I get around to it, that is (in other words, when I figure out the redirection code).

Anyway – suggestions for the new site?  Comments?  Shout ’em out!

Topic the Second: Are Wine Bloggers Already Going Mainstream?
My intention is not to lose friends with this post, but I do expect some feathers to be ruffled on this next topic.

A recent episode of the fine radio program Wine Biz Radio caused my ears to perk up Underdog-style when I heard them discussing a venture by wine & technology think-tank group VinTank.

VinTank is in the process of compiling a Social Media report for the wine industry.  Not that big of a deal, really – unless you happen to be a wine blogger.  According to Open Wine Consortium mastermind, Wine Bloggers Conference co-founder, and VinTank member Joel Vincent:

“In order to create an overall picture of the wine “Social Media”
landscape, [VinTank] will establish a directory of which micro-publishers
(blogs) are interesting and worth wineries spending time with as well
as evaluating “social networking” sites related to wines in order to
enable the mapping of their particular strengths to a wineries business
objectives and strategic marketing plan.

In other words, the VinTank survey and report will concentrate on wine blogs.  My thoughts on hearing this were myriad and conflicted, but in summary can be boiled down to the following statement:

It’s about time.

According to the Wine Biz Radio broadcast, not all wine bloggers share my viewpoint on this.  Apparently, the reaction of a room full of wine bloggers upon hearing that they would be the subject of social media report was a mixture of suspicion and shock.

Which I find sad.  I mean, honestly – bloggers spend most of their time examining and then writing their opinions about the work of others (wineries, traditoinal wine media outlets, etc., etc.), and we balk (even if slightly) at the idea of someone examining us?  That would make us all too similar to the mainstream media that we like to verbally disembowel  on a semi-regular basis.

New Label, Same Plonk!

The reaction I heard described on Wine Biz Radio was old school.  Mainstream.  Not what bloggers should be shooting for right now.

Ironies aside, this kind of reaction is not going to positively reinforce the strong credibility and influence that wine blogging is gaining in the wine world.  Without the kind of work being performed by VinTank, how should we expect the wine industry to get a better handle on that budding new influence?

What’s good for the goose, as they say…

I expect quite a few people to disagree with me here.  But… if you’re a wine bloger seething at these words, just do me the courtesy of looking at it this way:

If a traditional wine mag reacted to this in the same way that some wine bloggers have, you’d be all over it.  And not in a good way.

Bottom line: Wine bloggers are now a force within the wine industry.  We will be scrutinized.  Get used to it!

Cheers!
(images: avltheatre.com, vintank.com)