There’s a great little article by Janice Jones in today’s Sierra Sun about the rising tide of wine consumption in the U.S.
According to the article, the U.S. has surpassed Italy and is now on the heels of France to claim the title of the world’s largest consumers of wine by volume (at 2.77 gallons per wine drinker per year). Though I think Luxembourg still holds the title in terms of wine consumption per capita.
What is most interesting about the article is the picture it paints of just how vast our wine choices are here in the U.S. – 7,000 different brands (with the $20 and under category making up most of the market).
That’s just… HUGE!
How’s a wine consumer supposed to navigate that kind of territory?…
Janice offers some sound advice on this: keep track of what you’re drinking, so you can build up your ‘Wine IQ’ and form the vocabulary to accurately describe what tastes you like – and don’t like – in your wine. Preferably by using a notebook and writing down your wine experiences. Which is exactly what the Dude’s Wine Tasting Guide eBook. Yeee-haw – vindication!! ;-)
In a way, the Sierra Sun article underscores why I wrote the eBook in the first place – to help people better navigate the crazy (but utterly wonderful) wine by building their own personal wine taste ‘map’. Without that map, and considering the vast array of wine brands available, their multitude of styles, and the increasing ‘pressure’ to somehow get on board the rising wave of wine popularity in the U.S., you may find the journey into the world of wine so daunting that you never even take the first step.
And that would suck – because the journey is really an amazing one.