I was recently contacted by Rachel Lewis, who is currently working on a marketing master thesis centering on consumer preferences in the US wine market. And YOU can help!
According to Rachel:
“I am currently doing my marketing master thesis for the Aarhus School of Business located in Aarhus, Denmark. I am originally from Minnesota which is part of the reason I wanted to focus on the US market.
I have always had an interest in wine and an urge to learn more so I thought this would be an excellent opportunity. My thesis is focusing more on the consumer aspect of the wine market. Essentially, the reasons why people are buying the wine they buy.
Wine drinkers (your blog readers) should want to fill the survey out because it is essentially a way for them to tell these wine makers their purchasing behaviors and wine preferences. For people who strongly purchase based on the origin and grape of the wine, marketers will be able to define this segment and market specifically to it. It is a way of matching the products to the right consumers. So consumers (wine drinkers) are aware of the products (and buy the products) that align with their preferences.”
Rachel expects to have the results of the data available in about a month, which I plan to share here if possible. So, if you can spare a few minutes, fill out the survey and have your say about how wine should be marketed to you so you can get closer to the type of wines you really want.