There’s a new beverage event in town, pardners!
It’s targeted at beverage industry insiders, and here’s the skinny from the event organizers:
This year’s theme is “The Quality Revolution” and the conference will examine closely new “quality driven” trends in the marketplace and the expected impact on the overall wine and beverage category. Interactive discussions, led by industry experts will highlight innovations in production, packaging, sales & marketing and the effect on quality and consumer impression. Attendees will also have the opportunity to learn more about anticipated changes in lending, legislation, legal and compliance and ensure they are prepared for success in 2017.
I’ve been involved in the discussions about this event with its creators for some time now, so I am personally really pleased that it’s coming together, and I can tell you that these folks are not messing around; they want this event to be great.
I’ll be both a panelist (part of The New Press Machine: Bloggers and their Increasing Influence in the Industry) and a speaker (moderating the winemaker/owner panel Leading the Commitment: Owners Investing in Quality), and I’m also slated to be part of some of the General Sessions. The full 2017 speaker list is (present company excluded) quite impressive, and I’m thrilled to be a part of it.
So… wine industry peeps: get on over to the website and get registered!