I was recently asked by my friend Lana Bortolot for a quick interview, to help contribute to a piece she was writing about the value (or lack thereof) of certifications in the wine biz. Lana’s work has subsequently been published in a well-researched and well-considered article, SevenFifty Daily’s Guide to Wine Education.
My dime-store-level philosophizing can be found in the article’s section on the Society of Wine Educators (SWE). I was shocked, in a decidedly pleasant way, at how many of the other sources quoted in Lana’s article that I happen to know personally, have worked with, and/or consider to be friends, which I suppose underscores my comments that Lana quoted in the piece.
It’s kind of difficult to imagine, but there was a time a few years ago when certifications were a bit of a fire-starter topic in the wine blogging community; the value propositions of the programs in general were challenged in general. Over the years, I’ve tended to put up camp squarely in the wine-certs-are-a-good-thing territory, though I’ve often cautioned that not all of them are created equally (Lana hits on what I would consider the most important and widely recognized of the bunch in her article). The TLDR version of my past coverage: certifications are a means to differentiation, which is rarely a bad thing; but do your research, have an “end-game” in mind, and choose your certification path wisely to meet it.
If you’re considering getting your feet wet in the wine certification pool, give the SevenFifity Daily overview a read.