In January of 2008, I began to get into the Wine 2.0 conversation and started to post wine reviews on twitter. For those of you not familiar with twitter, it’s essentially a ‘micro-blogging’ platform that allows you to post short updates about what’s happening in your life. And when I say short, I mean it – there’s a 140 character limit enforced on each post (hence, the ‘micro’ part).
At about the same time, I also began participating in another form of Wine 2.0 wine review expression at Chateau Petrogasm, where no words are used – you review a wine with a sole image of your choosing.
You might expect that a limit of 140 characters (or 0 characters) would be, well, limiting. So far, I’ve found just the opposite to be true. Both processes have been far from limiting – in fact, they’ve been downright liberating.
When you’re forced to boil down your reactions and thoughts in just a few words (or no words), you chose what you’re going to say very, very carefully.
No scores. No detailed history of wines, regions, or winemakers. No BS. Just you and your deepest reactions to the wine!
Well, that, and the opportunity to write short, pithy posts – which is borderline irresistible to me…
For those of you not of the twitter persuasion, I’ve added a sidebar to the blog that will list my most recent wine ‘mini-reviews.’ I’ve also created this post, which will link to the twitter page and the RSS feed, and will show the last several mini-reviews I’ve posted. I will keep this post linked from the top menu as well – if nothing else, just to see how the mini-reviews evolve over time.
Hope you enjoy the recommendations (and heed the advice on the plonk to avoid)!
How to get the 1WineDude twitter wine Mini-Reviews:
And it’s not because the object of your desire becomes more desirable after you’ve put on the “wine goggles.”
According to a survey jointly sponsored by the Australian Wine Council and on-line dating service Match.com, having a healthy knowledge of the world’s most romantic beverage makes you more attractive, with those people preferring Italian wines being viewed as particularly “sexy” and “stylish.”
There’s still plenty of time for you to order up a copy of Vino Italiano and join us for the first Wine Book Club. Just sayin’…
Wine X Magazine (as reported by autumnilia) backs up the “wine = sexier” conclusion in an interview with sexpert Dr. Ruth, who tells us that wine is an essential element of foreplay (she prefers Beaujolais Nouveau, gewurztraminer, and CA white, so those may be some of the sexiest wine choices, seeing as how she’s a sexpert and whatnot- again, just sayin’).
Finally – If you’re totally desperate on this most Hallmark of holidays, Yahoo! Answers has a thread about what wine choices make a drinking partner appear the most attractive. Chianti and Sake got the nods there. Just sayin’.
Happy Valentine’s Day!
Whenever I’m asked about Wine 2.0, the conversation usually goes something like this:
“Hey Dude – what exactly is Wine 2.0 anyways? Is that, like, some future technology where wine will get instantly zapped into my glass, like on Star Trek? ‘Cause that would, like, seriously rule.”
Uh… not quite. I’ve found this a confusing topic as well, and I’m even a tech-savvy nerd-type. After all, it’s a bit of an amorphous term, but even the casual wine geek will have noticed the term cropping up on the web. It must be important if everyone’s talkin’ about it, right? Some wine blogs even have their own sections devoted to it.
So what is this Wine 2.0 stuff all about?…
Wine 2.0 is basically just the concepts of Web 2.0 applied to the world of wine. And it’s starting to turn that world on its head (er, cork)!
“Power To The People – Right On!”
Wine 2.0 might best be described as “Power to the People.”
Web 2.0 is about the migration of publishing and social network out of the hands of a (relatively) few controlled powers and into the hands of ordinary folks. Think about what blogs, social networking websites (like MySpace), and instant communication /chat tools (like Twitter) have done in recent years: they’ve opened up the world of publishing to literally millions upon millions of people, all sharing ideas, offering opinions, and influencing each other’s decisions.
What we are now seeing in the wine world is that wine reviews, and wine topics in general, are no longer just the territory of a few elite publishers of books, magazines and websites. They are also now part of a huge global community of hundreds of people, interacting in a very big online wine conversation.
Another way to look at it is that any talentless dimwit with a PC, an Internet connection, and an under-developed wine palate can set up an opinionated blog, MySpace page, twitter account, on-line affiliate store, merchandising page, and write & sell media like books online in practically no time at all.
Uh… wait a minute… on second thought, ignore that last paragraph!!!
Anyway, the Wine 2.0 phenomenon is starting to impact winemakers, who are realizing the power shift that is taking place (and are starting to send wines to bloggers for reviews, for example). You can contribute to this influential conversation – by blogging, “twittering,” and generally just visiting and commenting on wine websites that you enjoy. That’s the good news.
The bad news? Wine 2.0 is confusing as hell and the online marketplace is as fragmented as a busted wine bottle. Every marketer and their sister wants in on Wine 2.0 and its huge potential customer base; and because social networking translates into big money, you will find that nearly every Wine 2.0 website has some requirement for you to create an account so that you can share wine reviews with friends.
Kind of like MySpace or Facebook, only drunker.
The trouble is that everyone wants to be the Facebook of Wine 2.0, so all of these websites have their own community. And they don’t talk to the other communities. For example: You wanna buy wine online? There’s Snooth, WineQ (my personal fave, since it operates a bit like Netflix), and WineZap. Wanna share some wine reviews? Well, you’ll need to pick from about a dozen websites, including CellarTracker, Cork’d, Wineography, Vino, GrapeFoot, Wine Commune, OpenBottles, BottleTalk, Vinorati, Adegga… are you going insane yet?
Perhaps someday, someone will smarten up and just create a Facebook widget application that interfaces to one of the better wine sales websites and – voilà – you’ve got your social networking and your wine sales without having to exhaust the poor wine consumer with dozens of different online Wine 2.0 communities.
OK, I gotta go call one of the big wigs at WineQ and offer them my idea for $10K…
In the spirit of all things Wine 2.0-ish, I’ve opened up a second Twitter feed that will feature my “mini” wine reviews (the reviews are mini – the wines are normal size). Stop by and Twitter me up!