Posts Filed Under wine news

Wine And Social Media: Not Just For The Tech Savvy

Vinted on August 18, 2015 binned in commentary, wine news
columbian.com

image: columbian.com

One of the speaking engagements where I scared everyone sh*tless with tough luv for which I was hired earlier this Summer was recently given a write-up in the Corks And Forks section of The Columbian’s website.

While I am flattered at the positive mention, I thought it worthwhile (because, hey, I need to kill time until it’s 4:30pm and I can drink wine without feeling too bad about it) to expand on a couple of things that author discusses in that write-up.

First, I am stoked that she picked up on something that I often mention during these talks, particularly when given to those who work inside of the wine biz…

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Apparently “Riedel” Is Actually Pronounced “A**hole” (Glassware Company Bullies Wine Blogger)

Vinted on August 11, 2015 binned in wine news

Riedel assware

Last week Riedel, the Austrian glassware company that seems tailor-made for the anally-retentive (the company produces glasses designed specifically for different wine styles and individual varietal wines, and even for different types of water), threatened wine blogger (and friend of 1WD) Ron Washam, better known within the wine biz as The Hosemaster of Wine.

Apparently, Georg Riedel didn’t take kindly to Washam’s satirical take on the company, published recently on MW Tim Atkin’s website. While Atkin was probably more vulnerable (due to the archaic UK laws regarding publishing), Washam was likely relatively “safe,” though of course subject to fast-mounting – and surely unwanted – legal bills in his defense.

From Atkin’s standpoint, the matter has been settled. Presumably in relation to the settlement, Atkin added the following preamble to the original article:

In this piece, US-based wine writer Ron Washam pokes fun at Riedel, the wine glass company, a brand that I respect and use personally. This is a piece of satirical writing. No offence is meant to be caused either to Georg Riedel or to his business. Please note that no interview with Georg Riedel took place in the creation of this article and that all quotes are fictitious and do not represent the personal views or business practices of Georg Riedel or his company. Tim Atkin

But as a company Riedel has, as of the time of this writing, not answered for what I would consider its blatantly asinine public behavior relating to this matter. Not only did they level the threat of legal action on Washam, but Riedel also removed complaints about / references to the incident posted by visitors to their Facebook page (I know this to be the case, because at least one of mine was removed).

[ Insert plaintive, exacerbated sigh here. ]

There are so many problems with this, it’s difficult for me to calm down long enough to know where to begin. Let’s start here: Riedel is way off base in challenging Hosemaster’s satire. From their letter to Washam, as reprinted on his website:

“… there is nothing satirical or funny about the Article…”

[ Insert incredulous What. The. HELL?!?? here ]…

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Wine Intelligence Report Stating The Obvious?

Vinted on July 29, 2015 binned in wine buying, wine news

If you have about $2400 handy, you can buy the latest report from Wine Intelligence on US Internet and Social Media utilization with respect to the US wine market.

Or, you could invest that money and just go with your observations of the obvious when it comes to social media and wine. At least that’s the vibe I am getting based on the press release highlighting the findings of the report.

Here’s a sample (emphasis mine), followed by my snarky-ass comments:

While 58.5 million of regular wine drinkers – defined as those who consume wine at least once a month – say they research wine online, and around 30 million make online recommendations, fewer than 10 million buy wine online, suggesting that many wine shoppers still need convincing that the internet as interesting, convenient or as good value as going into a shop.

Use of Twitter has more than doubled since 2011.  Sourcing information on Facebook has grown from one in five to one in three regular wine drinkers, and Youtube is used by 27% of them, Instagram by 24% and Snapchat by 20%, all from a standing start.  But just 30% trust posts on social media sites against 83% for advice from friends, family or colleagues, and 76% for wine shops.”

So…

A full one-third of those making wine recommendations online go on to buy wine online, totaling upwards of ten million people, and we’re using adjectives such as “only” and adverbs like “just” to describe that action? What. The. HELL?!??…

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