Later this year, I will have the pleasure of judging at the 2015 edition of the San Francisco International Wine Competition. This will mark my second year as a judge at SFIWC, and is part of my gettin’ busy Summer, during which I’ve somehow amassed a series of competitions, tours, and speaking gigs with little rest between them.
My understanding is that somehow that peripatetic sequence is part of Marvel Studios’ Phase Five plan.
Anyway, I suspect that, while I will enjoy myself at SFIWC immensely, I most likely will not enjoy it quite as immensely as last year, when I had the good fortune of being seated with event host Anthony Dias Blue. Which meant that our table got to judge the best bubbles (by reputation, anyway!) submitted in the competition.
Once can hope, though, right?
Anyway, much more to come on that as events unfold. SFIWC will take place in… San Francisco (duh!) on June 12, 13 and 14.
Recently, at the wine industry über-event VinItaly, a group of PR-savvy wine folk gave a presentation titled “30 Lessons in Wine Communication for Italian Brands.”
One of the slides in that presentation was modeled (with my permission) on a tuff-luv style wine PR post I wrote back in June of 2014. With some modifications, primarily to eliminate the use of the phrase “douchebag” in my original piece.
Anyway, the presentation is lengthy, but excellent, and probably ought to be required study material for anyone trying to sell wine in the modern world marketplace. You can safely ignore the “Italian Brands” portion of the title; this wisdom is applicable to any wine region that wants to make a dent in the U.S. marketplace (or just about any other large, well-established, and tech-heavy wine demographic).
Here’s the description of the VinItaly session:
“Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.”
And here’s the lesson material. School is officially in session, beeeeaaaaatches!
Paneling wine + music at VINO2015
I am, as I’ve noted ad nauseam lately, insanely behind on my producer/feature write-ups. That streak continues unabated at the moment, but this time it’s in favor of actually bringing you some vino recommendation (you’re welcome!).
I recently had the great pleasure of being a panelist speaker at the enormous VINO215 Italian wine trade and tasting event in NYC. I’ll get to some highlights from the tastings in a few moments, but first I wanted to tell you with as much humility as I could muster that my panel TOTALLY KILLED IT. I mean, look… we had… THIS:
That’s just Awesome with a capital A, (in the words of Martin Short’s Ed Grimley) “I must say!”
Which is, of course, my humorous attempt to tell you that I thought that my fellow panelists and moderator totally killed it in talking about the intersection of wine and music, and that I was basically just trying to keep up with them.
Of course, VINO2015 was chock-full of enough tasting opportunities to pickle all of your livers several times over, and so here are my takes on a few that turned my wine-geek-critic-type-guy head (with apologies in advance to the VINO2015 organizers, who focused on Southern Italy, while I apparently focused on Northern Italy, as you’ll soon see). Also, for those of you complainy-pants who constantly moan that I never talk about inexpensive wines, this your chance to bite it! (I mean that respectfully… I think…)…
Read the rest of this stuff »