Posts Filed Under wine industry events
Each year, Silicon Valley Bank (SVB) releases their predictions for the U.S. wine biz for the coming year, and every year I have my (typically snarky) commentary on the report (which, I should add, I usually find to be insightful – the report, I mean, not necessarily my snarky commentary).
The SVB report is Northern-California-heavy, which makes sense, given their clientele. It often makes also contains predictions that one might generously call “favorably perceived” by that clientele; in the 2017 report, for example, we’re told that Millenial consumers will move from imbibing blends into imbibing varietal wines, and will also pay more for the privilege. Which probably has a lot of perennially under-compensated Millenial wine lovers saying, “ok, sure, with what, the money I make by selling my f*cking blood?!??”
What I want to focus on for 2017, however, are two aspects emphasized in the SVB report, one of which the U.S. wine biz seems to be on board with (albeit a bit late), and another with which the U.S. wine biz seems to be, well, not so on board…
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For those of you considering coming to the USBevX 2017 Wine & Beverage Expo in D.C., you can now attend and heckle me at during either of my workshops for less money!
Just head over to usbevexpo.com and use the code ROBERTS17 to receive a FREE tradeshow floor pass, or 50% off an all-access conference pass (which includes the tradeshow). Aside from the tradeshow, there’s a great speaker list lined up, with interesting workshop topics that are focused on real-world, practical take-aways, so if you’re in the wine biz be sure to check it out.
Next week, a new film from former Hollywood television producer/director (and, interestingly, USAF pilot) Rudi Goldman will officially be released, titled Burgundy: People with a Passion for Wine.
Goldman is a rather persistent fellow, and he impressed me by displaying a quality that I sometimes myself brag about possessing; namely, the ability to ultimately convince you that it will be less trouble for you to do what I want (in this case, screen and possibly review his film) than it would be not to do what I want you to do. I actually do mean this as a compliment, by the way.
And so I was able to take an early peek at his film, and decided to offer up some thoughts on his visual tour of what is arguably France’s most famous wine region…
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There’s a new beverage event in town, pardners!
I’m happy to report that registration is now open for the 2017 US BevX Wine & Beverage Expo, to be held in Washington, D.C. February 22-24.
It’s targeted at beverage industry insiders, and here’s the skinny from the event organizers:
This year’s theme is “The Quality Revolution” and the conference will examine closely new “quality driven” trends in the marketplace and the expected impact on the overall wine and beverage category. Interactive discussions, led by industry experts will highlight innovations in production, packaging, sales & marketing and the effect on quality and consumer impression. Attendees will also have the opportunity to learn more about anticipated changes in lending, legislation, legal and compliance and ensure they are prepared for success in 2017.
I’ve been involved in the discussions about this event with its creators for some time now, so I am personally really pleased that it’s coming together, and I can tell you that these folks are not messing around; they want this event to be great.
I’ll be both a panelist (part of The New Press Machine: Bloggers and their Increasing Influence in the Industry) and a speaker (moderating the winemaker/owner panel Leading the Commitment: Owners Investing in Quality), and I’m also slated to be part of some of the General Sessions. The full 2017 speaker list is (present company excluded) quite impressive, and I’m thrilled to be a part of it.
So… wine industry peeps: get on over to the website and get registered!