Posts Filed Under wine industry events
Recently, at the wine industry über-event VinItaly, a group of PR-savvy wine folk gave a presentation titled “30 Lessons in Wine Communication for Italian Brands.”
One of the slides in that presentation was modeled (with my permission) on a tuff-luv style wine PR post I wrote back in June of 2014. With some modifications, primarily to eliminate the use of the phrase “douchebag” in my original piece.
Anyway, the presentation is lengthy, but excellent, and probably ought to be required study material for anyone trying to sell wine in the modern world marketplace. You can safely ignore the “Italian Brands” portion of the title; this wisdom is applicable to any wine region that wants to make a dent in the U.S. marketplace (or just about any other large, well-established, and tech-heavy wine demographic).
Here’s the description of the VinItaly session:
“Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.”
And here’s the lesson material. School is officially in session, beeeeaaaaatches!
Paneling wine + music at VINO2015
I am, as I’ve noted ad nauseam lately, insanely behind on my producer/feature write-ups. That streak continues unabated at the moment, but this time it’s in favor of actually bringing you some vino recommendation (you’re welcome!).
I recently had the great pleasure of being a panelist speaker at the enormous VINO215 Italian wine trade and tasting event in NYC. I’ll get to some highlights from the tastings in a few moments, but first I wanted to tell you with as much humility as I could muster that my panel TOTALLY KILLED IT. I mean, look… we had… THIS:
That’s just Awesome with a capital A, (in the words of Martin Short’s Ed Grimley) “I must say!”
Which is, of course, my humorous attempt to tell you that I thought that my fellow panelists and moderator totally killed it in talking about the intersection of wine and music, and that I was basically just trying to keep up with them.
Of course, VINO2015 was chock-full of enough tasting opportunities to pickle all of your livers several times over, and so here are my takes on a few that turned my wine-geek-critic-type-guy head (with apologies in advance to the VINO2015 organizers, who focused on Southern Italy, while I apparently focused on Northern Italy, as you’ll soon see). Also, for those of you complainy-pants who constantly moan that I never talk about inexpensive wines, this your chance to bite it! (I mean that respectfully… I think…)…
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What do you get when you cross a Master Sommelier, a Master of Wine, and… me?
I don’t know, either, but it’s happening, and I am guessing that it will be entertaining, and hopefully not a little informative.
Wine Conversations 2015
I’ll be joining Master Somm Evan Goldstein, and Master of Wine Bob Paulinski in both Santa Rosa and Portland this summer as part of the DIAM Wine Conversations Tasting and Marketing Forum. We’ll be discussing wine consumer trends, and I’m not gonna say that there will be a lot of tough love on that topic… but… well, we all know about my reputation as a speaker on such matters so consider yourselves officially warned.
Press-release-style details can be found below, after the jump.
Hope to see some of you there!
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