By now, many of you reading this will have come across a handful of articles on the Global Interwebs proffering the idea that the current style of high-scoring, high-end fine wines (prominently oaky, complex, high on the alcohol and low on the acidity) will always reign supreme in fine wine sales, and that it’s only a matter of time before Millennial consumers “grow up” and stop buying higher acid, inexpensive imports and trade up to the “real” stuff.

Many of these arguments are well-written and intelligently presented. But to me, they don’t read like the Queen’s English; they look more like this: “Blah blah, blah-blah-blah, BLAH-BLAH!!!”

Some of the crystal ball gazing has been done by those with a vested interest in prolonging the reign of the current style of high-scoring, high-end fine wines, but I don’t really have any issue with that potential conflict of interest. Also, I’m willing to ignore the fact that one of the key pillars of their arguments – that an entire generation will “grow up” to fundamentally change how they interact with brands – has no previous viable example in the entire history of luxury goods consumption on planet Earth.

The real nail in the coffin of these arguments is that no data are ever offered in support of them.

Meanwhile, we have examples of exactly the opposite happening; younger consumers buying fresher, higher acid wines, because that’s what they can afford and therefore it’s the style on which they’re cutting their wine loving teeth, informing their future purchases and tastes from this point onward.

What examples, you ask? How about roughly eight million bottles, is that a good enough example for you?

8 million is the annual bottle production of Mednoza’s Luigi Bosca, a producer I visited during my stint earlier this year judging the 2013 Argentina Wine Awards. The results of that visit – aside from yielding a handful of tasty recommendations for you (more on those in a few minutes) – underscored nearly every aspect of the speeches I and my fellow judges gave to the Argentine winemaking community during the AWAs, and yielded one of the most telling illustrations of the changing tastes of younger wine consumers I’ve yet encountered…

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So… it’s Valentine’s Day… 8AM ET on that day, when this post will first hit the virtual airwaves…

Are you sick enough of all of the bubbly and pink wine recommendations to want to rip off your own skull yet? My strong suspicion is “Yes” [ Editor’s Note: please do NOT rip off your own skull ].

Around this time every year, we get bombarded with coverage of V-Day wine picks, mostly spurred on by PR types pushing sparkling and pink (and, preferably to them, sparkling-that-is-pink) wine recommendations for their clients. I love pink, and I love bubbly, and I love pink bubbly – but right now, I don’t even want to look at a bottle of pink sparkling wine. Hey, it’s okay to call me a contrarian, because I am, in fact, a contrarian.

And so it’s with a nod to my contrarian streak that I offer you a wine recommendation based not on the pink-or-bubbly-or-better-yet-pink-and-bubbly annual publicity onslaught, but rather based on evidence suggested by statistical data. My guess is that my take stands a better chance of actually getting you a happy ending to your romantic evening, given the following deemed-important-by-no-one-but-me tidbits:

a) It’s based on real world evidence and not a press release liberally sprinkled with the words “romantic,” “special,” and “pink,”

b) I write for Playboy.com, which superficially links me to sexiness and so maybe makes me slightly more qualified to pronounce upon a wine’s sexiness (okay, that’s a stretch…), and

c) Mrs. Dudette is waaaay hotter than I deserve (empirical evidence!), so I might know something about the wooing of beautiful ladies with vino (more likely, I simply got lucky when she said Yes… look, stop raining on my parade and just go with this, it will be fun…).

So if you at least agree that statistical data is potentially better than press releases, you can safely ignore the tongue in cheek b) and c) justifications above, and read on about increasing the chances of getting your tongue in someone else’s cheek tonight…

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I was recently contacted by the folks over at Etching Expressions, a service that provides custom etched wine bottles and personalized wine labels, complete with vino in bottle.

They wanted to send me a sample, but not for the usual reason of hoping that it might turn into a formal review. No, this was to potentially counter a review of their products that I penned back in June… of 2009.

In that post, I gave high marks the top-notch bottle etching that EE pulled off (a custom job, by the way, using one of the 1WD t-shirt logos). I gave not-so-high marks to the generic plonk of a wine that they used to fill that sample bottle.

And there, my friends, was the rub.

It seems that on the Global Interwebs (and no, I will NOT stop using that dorky phrase anytime soon), reviews can get to be sticky matters. Which is one of the reasons, I think, that wine and product producers of all stripes clamor to get folks on the web with half-decent following to cover their products: these things live virtually (in both senses of the word) forever. Of course, the double-edge of the sword that cuts you is the negative review that happens to get published, which is probably why most people steer clear of the negative stuff (I myself have just found too much good shiz to tell you about lately, making the potential negative coverage a lot more difficult to justify in terms of taking up virtual real estate here on 1WD). In this case, EE couldn’t seem to get a Google search result without my less-than-stellar 2009 review popping up front-and-center; not great for brand perception on-line, I suppose.

And so I gave EE the okay to send me another product sample for possible review, and told them I’d amend the previous review to account for the fact that their vino selection had been substantially upgraded in the years between my visits. And I can tell you that I was more than pleasantly surprised by what I found both outside and inside that new sample…

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“In Spain, when you’re fifteen, sixteen years old, you have to decide what you want to study: Science or Humanities,” joked Rioja’s Miguel Merino.

“I chose Humanities… so I can’t let the wine go wrong, otherwise I won’t know what to do to make money!”

The diminutive Merino, who spent twenty years in various aspects of the wine business before deciding to try his hand at his own wines, is like a breath of air that’s fresher than the scent of the roses that line the experimental vineyards in front of his winemaking facility in the Rioja Alta area of Briones. While medieval town and its Moorish architectural influences are thoroughly traditional for this area of Spain, Merino’s wines are made with a decidedly modernist stylistic twist.

But these are not the boorish, overly-extracted oak-monsters that have come to symbolize Rioja’s modern red wine bent – they carry the charmingly poised sense of reverently balancing on the shoulders of Rioja’s best traditions when it comes to winemaking; and their acclaim (Merino now exports to over thirty countries) is, as you will shortly come to read, well-deserved. And it helps that Merino himself is just about as humble, and about as far removed from the overblown, removed sense of self that marks some of Rioja’s biggest modern winemaking stars, as one can get…

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