It’s funny (as in “refreshingly interesting,” and not as in “ha-ha, I almost peed my pants!” or “ewww, well… that’s weird) how success in the wine business keeps getting redefined and reinvented.

To wit: by now, we shouldn’t be surprised that we’re seeing wine lovers migrate from the online wine world into viable writing and winemaking careers, but for whatever reason the Hardy-Wallace-type stories still seem oddly out of place in the wine biz. Oh, wait, it’s for “whatever” reason; the reason is that the wine world is still woefully behind on understanding that the online world is populated by actual human beings with actual passions, talents, and funding. Okay, whatever.

We can add another online-wine-wonk-to-promising-offline-wine-producer story to that growing lineup: that of Ed Thralls, who recently sent me samples of his personal project, Thralls Family Cellars.

A refugee from the east-coast (Atlanta) financial tech industry, Thralls was blogging and tweeting at the handle @WineTonite for some time, all the while building up real-world wine chops through an internship at Holdredge Wines, a stint in the Viticulture & Enology program at UC-Davis, and completion of the Certified Specialist of Wine qualification.

The result of Ed’s foray into personal wine branding is tiny quantities of Pinot Noir juice crafted from grapes purchased from interesting spots in Northern California, with an eye towards clonal selection, light use of new French oak, dollops of whole cluster and unfiltered processing, and generally trying to get the results under 14% abv. It’s Pinot that is promising – and elegant – enough that Thralls’ efforts probably ought to be considered for a seat at the “cool kids” table of In Pursuit Of Balance (and similar modern temples to the anti-largeness Pinot crowd; hey, I’m not complaining, I dig both styles)…

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A conversation I had at the tail end of the 2014 Premiere Napa Valley Auction:

Alder Yarrow: “So, where are you visiting when you’re in town?”

Me: “I’ve got appointments at Stony Hill, Kapcsandy, Casa Nuestra…”

Alder: “Casa Nuestra! Oh, yeeeah!”

Me: “Did you just squeal?”

And so there you have it, one of the best ways to summarize the Old School coolness of Casa Nuestra: they made the grand-pappy of wine blogging, Alder Yarrow, squeal happily like an eight-year-old girl at a princess party.

And they are, for sure, Old School cool: funky tasting room, tiny production, “unhip” grape varieties (Chenin Blanc was planted on their Silverado trail vineyards in 1979), and a winery website straight out of 1999. The only way that owner Gene Kirkham could further transcend the trappings of the modern Napa Valley would be by physically teleporting his entire operation to some other part of the globe entirely.

And the wines? Well, they’re straight out of 1979 or 1989. And in this case, that’s a very, very good thing…

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Peabody’s Wayback Machine has got nothing on the steep, two mile drive from Napa Valley’s Bale Grist Mill State Park up to Stony Hill Vineyard. Brave that vertical, moss-covered tree-lined climb between St. Helena and Calistoga, and in many ways you’re transported at least forty years back in Napa time, and to what seems an entire world away from the Disney-fied scene of the opulent temples of vino-ness that pervade Route 29.

Feel free to insert your own clichés about technology being the only indication we’re living in a modern age when touring this winery’s weathered but functional buildings and it’s gnarled old Riesling vines. They’re pabulum, sure, but in this case also apt (I was warned to plan on no cell phone coverage when I reached the top of their road; the Wayback machine renders that inoperative, I suppose).

“This is the land that Napa Valley Time forgot,” mused Sarah McCrea, the former corporate marketing brand director who, in 2012, stopped fighting the inevitable call of becoming Stony Hill’s third generation proprietor. “And we like it that way.”

McCrea’s grandparents, Fred and Eleanor McCrea, bought this little chunk of Spring Mountain in 1943, when it was a former goat ranch that “nobody seemed to want.” The first plantings happened “in `48, `49, after the war,” according to McCrea. Some Riesling vines from that era still remain on the property. A small winery was completed in 1953, and trust me when I tell you that, while charming and unquestionably setup in a beautiful place with a beautiful valley view, it would hardly qualify as garage-sized for some of the polished-with-gobs-of-cash winery façades just a few miles farther south on Route 29. Since that time in the fifties, almost nothing (thankfully, blessedly, miraculously) seems to have changed here. Case in point: in sixty years, Stony Hill has employed fewer winemakers than the venerable Pittsburgh Steelers have head coaches.

To put Stony Hill in perspective, one has to understand that when they started in the wine business in Napa, there was no perspective. There wasn’t even much of a Napa fine wine business. There’s is a tale that, as Morrissey sang, starts “from before the beginning…”

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