Posts Filed Under crowd pleaser wines
When I include “unbearable cuteness” in the title, I am talking about unbearable cuteness. The kind of cuteness that is adorable and crushing at the same time. The kind of cuteness that requires vintage rosé Champagne, Australia’s possibly-best-in-country Viognier (from Yalumba), and vino from one of California’s more off-the-radar Pinot Noir producers to escape it (to keep up with the cuteness, all of the wines featured today have “quoted” fancy names… it will all make sense in a few minutes, okay?).
To wit: two five year old BFF daughters of separate families who, living many miles from one another and attending different schools, without communicating to one another asked their respective parents at the same time and on the same day if they could wear matching leg warmers that they both received as gifts.
That is the kind of unbearable cuteness I am talking about. Yes, one of the five year olds “belongs” to me. Eventually, as parents of the BFFs you need a double-date night just to forget about the power of cuteness like that. Which is what we did, and I, being 1WD, naturally use the opportunity of the double-date night as an opportunity to raid the wine sample pool (and incur a possible dinner tax write-off… just sayin’…).
Oh, and before you ask, I do not have pictures of these two kids together wearing their leg warmers, which is just as well because it would make your face explode due to overdose of concentrated cuteness. It’s times like these that I sometimes wish I’d had a boy, but those moments are only millisecond-term fleeting. Mostly, having a young daughter is like having 90% of your life become adorable, and I love it. Yeah, I know the Universe will pay me back later in the form of lecherous boys coming to the door asking her out on dates… and No, I am not yet okay with that.
Anyway… I swear to god that there is some wine involved here, so let’s climb out of the cuteness and talk about what I popped open with our dinner guests during said double-date night…
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By now, many of you reading this will have come across a handful of articles on the Global Interwebs proffering the idea that the current style of high-scoring, high-end fine wines (prominently oaky, complex, high on the alcohol and low on the acidity) will always reign supreme in fine wine sales, and that it’s only a matter of time before Millennial consumers “grow up” and stop buying higher acid, inexpensive imports and trade up to the “real” stuff.
Many of these arguments are well-written and intelligently presented. But to me, they don’t read like the Queen’s English; they look more like this: “Blah blah, blah-blah-blah, BLAH-BLAH!!!”
Some of the crystal ball gazing has been done by those with a vested interest in prolonging the reign of the current style of high-scoring, high-end fine wines, but I don’t really have any issue with that potential conflict of interest. Also, I’m willing to ignore the fact that one of the key pillars of their arguments – that an entire generation will “grow up” to fundamentally change how they interact with brands – has no previous viable example in the entire history of luxury goods consumption on planet Earth.
The real nail in the coffin of these arguments is that no data are ever offered in support of them.
Meanwhile, we have examples of exactly the opposite happening; younger consumers buying fresher, higher acid wines, because that’s what they can afford and therefore it’s the style on which they’re cutting their wine loving teeth, informing their future purchases and tastes from this point onward.
What examples, you ask? How about roughly eight million bottles, is that a good enough example for you?
8 million is the annual bottle production of Mednoza’s Luigi Bosca, a producer I visited during my stint earlier this year judging the 2013 Argentina Wine Awards. The results of that visit – aside from yielding a handful of tasty recommendations for you (more on those in a few minutes) – underscored nearly every aspect of the speeches I and my fellow judges gave to the Argentine winemaking community during the AWAs, and yielded one of the most telling illustrations of the changing tastes of younger wine consumers I’ve yet encountered…
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I live in one of the most puritanically backward states in the Union.
I know, this should’ve dawned on me some time ago, but I never said I was quick study. It took hosting our hairdresser and his boyfriend for dinner to make me fully realize how ass-backward PA really is. [ Editor’s note: Yes, the hairdresser is actually gay. Sometimes dogs pee right on the fire hydrant, too, okay? Just because it sounds cliché doesn’t mean that it doesn’t actually happen from time to time. If I could have made him a firefighter instead of a hairdresser I would do it, not that there is anything wrong with being a gay hairdresser, but it would’ve sounded more original. In any case, it wouldn’t have been true, so just get over it! ]
I’m not actually talking about the fact that Pennsylvania is one of a handful of states that operate as an anti-capitalist monopoly regarding the sale and distribution of alcohol. That’s just the tip of the disquieting, anti-intellectual iceberg. Or that PA seems to be in a near-continual battle to have creationism taught in schools, as if it were actually a science, which it’s not (not even close). [ Editor’s note: Don’t get me started on this… but since we did get started, I feel it’s worth noting that there are very few areas of science which have both overwhelming evidence in support of their theories and insanely good track records of measurable predictability. Three of these are quantum physics, the General Relativity theory (including gravitation), and… evolution. Saying one doesn’t “believe” in evolution is more or less akin to saying that one doesn’t “believe” in gravity. Neither gravity nor evolution nor quantum physics – nor all of the evidence in support of all three, of which there is… well, a lot – care that you don’t agree with them, they just *are* and they go right on predicting outcomes to insanely long decimal points of accuracy. ]
The kicker for me is that Pennsylvania has yet to recognize same-sex marriages. The whole thing is getting embarrassing, frankly. It’s like we made it out of 1957, only no one bothered to tell most of my state (or its legislators). At this point the natural reaction is to think, “well, why don’t you just move somewhere else, dumb ass?” Which of course fails to take into account everything else – family, neighborhood, friends, school systems, jobs – particularly the fact that otherwise I love the state enough to want to actually change things for the better here.
Anyway, despite our hairdresser’s boyfriend having worked as a bartender, neither of our guests professes to be well-versed in wine. And so the idea was to expose these guys to vinous stuff that they might not get to try very often, but that was also tasty enough to be enjoyed without too much context or “geeking.” Tasty enough to temporarily salve the pain inflicted by the policies of their home state? Well, let’s just say we all managed to forget about PA’s anachronistic transgressions for at least one evening…
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