Posts Filed Under 1WineDude TV

1WineDude TV Episode 30: Making Your Wine Writing Search-Friendly (SEO Panel And Presentation from WWS11)

Vinted on March 23, 2011 binned in 1WineDude TV, going pro

Speaking of Doug Cook (mentioned in yesterday’s post), I was lucky enough to be included on a panel with Doug and Alder Yarrow at the 2011 Pro Wine Writers Symposium discussing the importance of search and how to maximize the chances of having your wine writing noticed on-line.  Alder founded the first wine blog on the Internet and deals extensively with SEO in his day job, Doug was former director of search at twitter (maybe you’ve heard of them?) and I … well, I was the guy lucky enough to be sitting next to them, adding commentary about how this stuff applies in the real world of wine writing on-line.

We based our discussion on a fantastic slide deck that Doug produced for a similar series of talks that he’s been giving, whch you can find below after the jump, as well as some video from the panel discussion.  Anyone who is trying to get their wine writing found on-line needs to take this stuff seriously (within reason of course).  The vid is long, it doesn’t include the full session, and the sound quality isn’t awesome… BUT… I think you’ll get some good info. out of it so, screw it, I’m including it anyway (just bear in mind this panel wasn’t designed to be filmed, ok?). Also, YouTube can totally go suck donkey bong for how painful it was to (unsuccessfully) upload the vid, which explains why it’s hosted on my own server instead…

Anyway… some highlights for the impatient:

  • The best way to get your content noticed is to produce kick-ass content. This is uber-important and personally I break almost all of the rules in Doug’s presentation from time to time in pursuit of making content that hopefully humans (not search engines) actually want to read.
  • Everybody finds everything on the Internet via search, and usually they’re searching for something very specific.  Your website needs to be search-friendly and making it easy to find related content is important.
  • How and to what content you link is important to how search engines view your website – probably way more important than you think.
  • Thinking of trying to fool the search engines into giving your website prime search results real-estate? The Googles, Yahoos and Bings of the world have teams of MENSA-candidate eggheads whose jobs are to ensure that your tricks will fail. If that’s your strategy… good luck with that.
  • If you use a blogging platform, most of the nitty-gritty stuff is handled for you, and the stuff that isn’t done automatically can be handled by (usually free) plug-ins.  Don’t go too crazy with this stuff – like anything else, baby-stepping into the guts of how search engine optimization works is the best approach, and it should never supersede your real focus (producing the best content that you can so that people want to stick around when they do find you).

Enjoy!…

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1WineDude TV Episode 29: Certifiable (or “How–and Which–Wine Certifications Really Matter”)

Vinted on March 16, 2011 binned in 1WineDude TV, best of, going pro

Do wine certifications really matter?  And which ones give you the most bang for the buck?  Watch to find out (well, to find out my views on it, anyway).  The moral of the story: experience trumps all, but certs. are a great way to enhance experience, gain knowledge, and help build that all-important network.

Mentioned in this episode:

Cheers!

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1WineDude TV Episode 28: Premiere Insanity (A Glimpse Into Premiere Napa Valley Auction 2011)

Vinted on March 3, 2011 binned in 1WineDude TV, California wine, wine industry events

The Scarecrow becomes Mrs. King of Napa Cult Cabs at Premiere Napa Valley Auction 2011, and you get to see the action in today’s vid.  The record-setting winning Scarecrow bid is featured, as is a compelling one-of-a-kind wine story by Casa Nuestra (and lots of purple teeth)!

Some of my tasting notes are featured below after the jump, so stick around and check them out after you watch!

(reviews after the jump)…

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