Aussie Wine: The Survey

Vinted on May 24, 2010 binned in wine buying

Got another survey comin’ at ya – this time, it’s not from a Masters of Wine student, but from a student in a Masters of Wine Business program in Adelaide Australia.

Said student is a guy named Jeffrey Williams, originally from NY but now doing some U.S.-based market research on the on-premise perceptions of Australian wines in the US market.  He’s put together a survey to gather data on the types and price points of Aussie wine that U.S. wine lovers purchase. 

According to Jeff, “The data will be used to support an ongoing business case of the wines currently being exported and distributed to the United States.”

Which to me means this is a chance for you to stop complaining about Yellowtail and maybe provide some data to help get better quality Aussie juice sold in more places over here.

Anyway, do a guy a favor and take the survey at






  • @norcalwingman

    Always obbliged to help out a fellow student!


    • 1WineDude

      Thanks, Brian!

  • Vinogirl

    Congrats on your Wine Blog Awards nomination :)

    • 1WineDude


  • Richard Scholtz

    Not to be a Debbie-downer, I did the survey, but I felt the questions could be worded better to get more accurate survey data. The questions were so broad and general, I felt like I couldn't give specific information that would be valuable for a survey. I have a feeling the survey is going to show what most of us know about wine retailing/wine service in general.

    • 1WineDude

      Thanks, Richard – I've already asked that they keep us appraised of the results so I can hopefully share some of that here, I'm going to give them benefit of the doubt that the questions were crafted for what they are after (we'll see, I guess).

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