Who’s a Big Winner today?
YOU’RE a Big Winner today.
No doubt that the wide world of wine media is awash in well-weathered year-end recaps (not too mention consonation!), with thoughts about the wines and wine-related happenings of a 2009 that has nearly gone by. While I enjoy the year-end recap thoughts as much as the next guy or gal, I’m not going to provide another look-back wine list or article review, mostly because I already have those posts published and can’t fool you into reading another one because you’re too smart.
No, I just want to tell you how lucky you are this year, wine-wise anyways.
Yeah, YOU. You’re one lucky S.O.B.
Look at it this way: Was 2009 perfect when it comes to wine? Of course not. But consider this:
You have access to more wine of higher quality and for lower prices than at any other time in the history of the world.
You also have access to more sources of quality information about wine (and all aspects of how it is made, distributed, etc.) than ever before.
So, you not only can get great wine for a great price, you also can gain as much knowledge about wine as you’re hungry for, at almost no cost to you.
Think about that for a second. Most of you reading this have more opportunity when it comes to wine than your parents ever dreamed of. Unless you’re like 14. In which case, you should know that I do not have reviews of Peppermint Schnapps on this website. And no, I am not going to buy some for you at the liquor store down the street. Look, kid, just buzz off already, will ya?!?
The cherry-on-top of this have-your-cake-and-eat-it-too scenario is that the price of entry for your say in the growing wine conversation (which can positively influence where the wine industry goes in 2010 and beyond) is approximately $0.00. In short, you have a wealth of wine knowledge available at your fingertips, and as they told you at the end of the G.I. Joe cartoons in the mid-eighties, "Now you know, and knowing is half the battle." And knowledge, as we all know (ha-ha!), is power.
In other words, who’s the big winner after the wine trials, tribulations, travails, and victories of 2009? YOU are, my friend, you are.
So, as we draw the curtain on 2009, take a moment to toast yourselves, as you are potentially the most powerful influencer of the future of wine.
Cheers and Happy New Year!