You might recall from my previous post (the one that Wine Enthusiast’s Steve Heimoff, bless his soul, interpreted so darn incorrectly as a disparagement of the 100 Point wine rating system, which isn’t quite what I was goin’ for…) that the 89 Project is a collaborative effort involving several bloggers that pokes a bit of good-natured fun at the current state of wine ratings. When you rate wines using a 100 point scale (like the big boy wine reviews in the big boy wine mags), giving a wine a 90 or above is ticket to 30% plus price hikes. Conversely, an 89 or below might get you into the discount bin – and could get overlooked by the general wine buying public, since many retailers don’t publicize those wines. A viscous cycle of non-showcasing, non-buying, non-showcasing, non-buying ensues.
Anyway, the 89 Project has wine bloggers from all over wine blog-o-land giving their take on 89-point wines. If you’re interested in learning more of the goals and genesis behind the project, check out David’s explanation via podcast from his guest appearance on WineBizRadio.com.
I’m pleased to report that the 89 Project is not only still alive, it’s alive & kicking. Not only was it featured on WineBizRadio.com, it’s also got its own discussion group over at the Open Wine Consortium (I love me some OWC!), and it’s now up to 30 contributors….
Personally, I’ve been having me a good time with my 89 Project contributions (you can check out my 89 Project reviews here). First, it’s an absolute hoot to go through a wine store looking for points, which I usually avoid like the plague (because, let’s face it, nobody talks in points, unless they work for Wine Spectator…). It’s even more fun to run through the wine store pushing a cart, taking pictures of the point ratings and getting positively giddy when you are finding wines clearly labeled as being given ratings less than 90 points.
The wine shop employees (especially in my local PLCB stores) think I’m totally insane now. It’s great…
So – stayed tuned to the 89 Project. You might find some interesting recommendations that you might otherwise have missed. And if you go looking for some of these wines, you just might, if you’re lucky, get yourself one hell of an “interesting” reputation among the wine shop employees in your neck of the woods…
(images: ggpht.com, wikimedia.org)