My latest entry for Fix.com is now live; this time, we’re providing an overview of some of the world’s more exciting sparkling wine regions, titled Bubbling Over. See what they did there? Ok, I’ll shut up now.
Once again, the Fix.com crew’s stellar graphics talents are on full display, making the most (and then some!) of my modest attempt at the prose. The full info-graphic is embedded below for your viewing pleasure.
Most of these bubbly regions will be familiar to you geeks, though I think there’s one in there that might come as a slight surprise even to you fabulous wine nerds. Enjoy!
Read the rest of this stuff »
Recently, at the wine industry über-event VinItaly, a group of PR-savvy wine folk gave a presentation titled “30 Lessons in Wine Communication for Italian Brands.”
One of the slides in that presentation was modeled (with my permission) on a tuff-luv style wine PR post I wrote back in June of 2014. With some modifications, primarily to eliminate the use of the phrase “douchebag” in my original piece.
Anyway, the presentation is lengthy, but excellent, and probably ought to be required study material for anyone trying to sell wine in the modern world marketplace. You can safely ignore the “Italian Brands” portion of the title; this wisdom is applicable to any wine region that wants to make a dent in the U.S. marketplace (or just about any other large, well-established, and tech-heavy wine demographic).
Here’s the description of the VinItaly session:
“Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.”
And here’s the lesson material. School is officially in session, beeeeaaaaatches!