Part of me is really just sick and tired of making this argument… but what the hell, let’s throw more kindling on the fire and talk about why saying social media isn’t for wineries because “the brand is too small,” or “it takes too much time because we’re really farmers and we’re too busy,” or “it doesn’t connect us with local customers” is, at this point, a stinky pile of total bull honkey.

Mentioned in this episode:

• The Network Effect
• Cruvee.com
• Farmers actually using social media to connect with local customers (via USA Today)
• Modus Operandi Wines

Other stuff you might dig:

• 1WineDudeTV Episode 33: Does Long-term Appeal Matter In Wine Writing?
• 1WineDude TV Episode 30: Making Your Wine Writing Search-Friendly (SEO Panel And Presentation from WWS11)
• 1WineDude TV Episode 29: Certifiable (or “How–and Which–Wine Certifications Really Matter”)
• 1WineDude TV Episode 26: Don’t Go Hatin’ On Wine Scores
• Interviewing Winemakers, Old Vines, And… Alpacas