Much has been written on the subject of how Asian markets are affecting the wine world, most of it concentrating on the impact of Hong Kong auctions on the scarce availability and stratospheric prices of high-end Bordeaux (which is to say, making high-end Bordeaux even more scarce with even higher stratospheric prices).

The wine scene in Asia is, of course, a lot deeper, wider and more diverse than the big headlines would lead you to believe – so I invited Terravina founder Jaime Araujo to talk about the Asian wine markets and help demystify what the current trends in Asia will mean for wine producers and wine lovers.

Many of you will recognize Jaime’s last name (her parents own their own scarce and somewhat-stratospherically-priced wine brand in California) but she comes to 1WineDude Radio with her own set of wine industry cred, and has just co-authored an extensive industry report on the Asian wine market with Master of Wine Jeannie Cho Lee.

I’ve categorized this interview under the Going Pro series because it’s probably going to be most interesting to those ITB… BUT… whether or not you’re in the wine biz, if like me, you have been unable to get your head around the craziness of wine’s impact in Asia (and vice-versa), prepare to have your horizons expanded!

Cheers!

1WineDude Radio: Demystifying the Asian Wine Market with Jaime Araujo