commentary
-
The Release Of Your Wine Is Not “News”
I hate to be the bearer of bad news, but someday you’re gonna die. Also, the release of your wine almost certainly isn’t newsworthy, and your press release about it is probably superfluous, the end. To test whether or or not your wine release is,…
-
More Proof That Social Influence Is Eroding The Power Of Traditional Wine Reviews
As if we needed any more evidence that consumer perception of wine isn’t all that materially different than how they interact with every other produce available in the market today, the results of a study titled In Vino Veritas? Social Influence on ‘Private’ Wine Evaluations…
-
SVB’s State Of The Wine Industry 2014 Report Makes Us Look Like Geniuses (And Other Tidbits)
Last year, I wrote some OpEd on the 2013 version of Silicon Valley Bank’s annual State of the Wine Industry report. In that gonzo style (is there any other kind?!??) take, I made a prediction about the long-ish term future of wine sales in the…
-
Do Wine Blogs Matter For Selling Wine? (The 1WineDude Conversion Rate)
One of the criticisms most often levied against wine blogs is that they don’t “move the needle” in terms of wine sales. Let’s forget for a moment that where I come from, coverage that costs me next to nothing for a product that results in…
