Taking A VinPass? (Social Gaming Goes Vino)

Vinted on May 13, 2011 binned in wine 2.0

Social gaming – driven in part by the ubiquity of social networks (do I really need to dredge up the if-facebook-was-a-country-it-would-make-your-country-look-like-chump-change stats?) and (I strongly suspect) our natural human competitive instincts now that hunting and killing are generally frowned-upon – has seen a usage curve that by any measure can be safely said to have exploded off the charts.

Here’s a real chump-change-making stat for you: Over fifty million people in the U.S. are playing along with social gaming – and that’s a stale stat from last year.

So it was only a matter of time, I suppose, before the gaming trend caught up to the world of wine, despite the world of wine being something like six years behind most every other on-line trend.

That feeling of inevitability was one of the major reasons why I decided to jump on the social gaming board with VinPass, billed as the first cross-platform social game for the wine industry, which launched just this week

The basic idea (hatched by VinTank and Cruvee) is that through web-based and mobile apps, you can get awarded badges that unlock passes and rewards for doing what you were gonna be doing anyway (drinking wine).  Check out http://vinpass.com/how-to-play/ for the skinny – for the most part, you need to just start playing to really “get it,” but getting it doesn’t take all that long.

I’ve got a badge (and a reward!) that you can unlock through VinPass – and that’s all I’m going to say about it because I don’t want to spoil the fun if you decide to play along. Just go play it already!

Does VinPass have legs? The congruence of wine and social gaming seems a natural fit, given that wine (life’s lubricant) is about the most social beverage in the history of ever – and its social media aptitude has been proven time and again with online forums, facebook groups, blogs, mobile wine apps, even if those platforms tend to cater more to the quicker-and-dirtier side of wine than they do to the more profound musings (but the same could be said of most the traditional ways that wine media has been consumed, right?). And I’d argue that some of those mobile apps are making leaps and bounds in practical utility (Natalie MacLean’s way-cool new app, for example, incorporates label-scanning)

Would YOU play? And are you taking your wine mobile?

Cheers!

18

 

 

    Comments

  • Jason Coleman


    Nice writeup, dude. Folks can obtain VinPass and other badges online (non-mobile) at http://www.winelog.net/badges/ Just log and rate wines on the site.

    I don't know that acquiring the badges is really a game in the competitive sense… it may be for some. For me, it's a nice recognition of something I'm doing already, a slight motivator for me to actually log the wine I'm drinking, and perhaps most importantly a new way to figure out what I want to drink next. I may queue up a wine to buy/drink knowing that I'm just one Bordeaux away from the "Life Gets Better with Bordeaux" pass (http://www.winelog.net/badges/9/Life+gets+better+with+Bordeaux/).

    • 1WineDude


      Thanks, Jason – your comment reminds me of one of the BEST things that budding wine geeks can do to up their personal wine tasting IQ, which is to log everything they're drinking and be specific about what they like (and don't like) about each of the wines that they taste. There's no faster way to get to the heart of your personal wine taste preferences. I guess the badges / rewards are an extra incentive to do that, and hopefully the different VinPass games help to turn people onto wines, regions, styles, etc., that they might otherwise wouldn't have considered yet.

      Cheers!

  • @NatalieMacLean


    Thanks for the shout out Joe about the new wine app!

  • @NatalieMacLean


    Oops looks like the rest of my comment didn't make it :) VinPass is a terrific idea! Kudos to VinTank …. keep blogging brilliantly Joe! Natalie

    • 1WineDude


      Cheers, Natalie!

  • ezzirah


    I signed up! As a total noob to wine I was wondering how I was going to keep track of what I liked and didn't like. This makes great sense! Thanks for the write up.

    • 1WineDude


      Thanks, ezzirah – I'm curious to how it works out for you, please feel free to stop back and let us know the good, bad and ugly.  Cheers!

  • CheburatorPa


    So krazy

    mMm..

    No matter

  • Julie


    What a great idea! Will check it out right now.

    • 1WineDude


      Thanks, Julie – feel free to pop back over here and let us know what the experience is like (I don’t have an iPhone or iPad so… :). Cheers!

  • Trackbacks

  • Trackback from Weekly Virginia Wine News Roundup: 5-14-11 | Virginia Wine Trips
    Saturday, 14 May, 2011

    […] Want to earn virtual wine badges? This may be the game for you The Weekly Virginia Wine News Roundup: 5-14-11 by Virginia Wine Trips, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Posted under VA wine news roundup,Virginia Wine and tagged with swirl sip snark, viognier, virginia signature grape, virginia wine, virginia wine blog, virginia wine review Comments (0) […]

  • Trackback from Digital Relationship Innovation | VinTank
    Friday, 20 May, 2011

    […] than cheesy. As 1 Wine Dude points out, wine is social and a natural fit with social gaming: http://www.1winedude.com/index.php/2011/05/13/will-you-take-a-vinpass-on-line-gaming-goes-vino/. We believe the user experience must be truly engaging, and the underlying details of the […]

  • Trackback from Jason's Wine Blog | Blog | VinPass Has Launched
    Friday, 3 June, 2011

    […] with the Drync and Hello Vino apps/sites. The launch has gotten some good press on ReadWriteWeb, 1WineDude, and other […]

  • Trackback from Wine is Social: Share your Love of Wine and Earn Rewards with Vinpass
    Friday, 3 June, 2011

    […] don’t take our word for it, Joe Roberts, of 1WineDude.com states “The congruence of wine and social gaming seems a natural fit, given that wine (life’s […]

  • Trackback from The Real Jason Coleman | Blog | VinPass Has Launched
    Saturday, 4 June, 2011

    […] with the Drync and Hello Vino apps/sites. The launch has gotten some good press on ReadWriteWeb, 1WineDude, and other […]

  • Trackback from Wine is Social: Share your Love of Wine and Earn Rewards with Vinpass
    Thursday, 16 June, 2011

    […] don’t take our word for it, Joe Roberts, of 1WineDude.com states “The congruence of wine and social gaming seems a natural fit, given that wine (life’s […]

  • Trackback from Earn Rewards on Cosentino Wine | Cosentino Winery
    Tuesday, 6 September, 2011

    […] don’t take our word for it, Joe Roberts, of 1WineDude.com states “The congruence of wine and social gaming seems a natural fit, given that wine (life’s […]

  • Trackback from Wine Meets Social Gaming - VinPass' New Social Game For Winos
    Monday, 12 December, 2011

    […] wine community are likely to be well received. The latest is from VinPass and Joe Roberts over at 1WineDude gives us a good rundown on this newest […]

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