Although the conclusion implied in the title of today’s post probably seems obvious to many (i.e., a company/brand has to eventually court younger customers because older customers will not be able to buy their products forever), it’s worth providing some background (and a pertinent example), because otherwise this post would be really, really short (and…
Tag: wine buying
Who Has The Most Influence On The Wines That We Buy?
Several days ago, a lively discussion took place here in the comments on a post (okay, “rant”) that challenged wineries in emerging wine regions to focus on fewer, higher-quality bottlings, and not to pawn off poorly-made (or not-quite-ready-for-prime-time experimental) wines onto customers at their tasting rooms (a scenario which I’ve experienced first-hand). In those comments,…
Aussie Wine: The Survey
Got another survey comin’ at ya – this time, it’s not from a Masters of Wine student, but from a student in a Masters of Wine Business program in Adelaide Australia. Said student is a guy named Jeffrey Williams, originally from NY but now doing some U.S.-based market research on the on-premise perceptions of Australian…
How Should Wine Be Marketed To YOU? (Survey)
I was recently contacted by Rachel Lewis, who is currently working on a marketing master thesis centering on consumer preferences in the US wine market. And YOU can help! According to Rachel: “I am currently doing my marketing master thesis for the Aarhus School of Business located in Aarhus, Denmark. I am originally from Minnesota…