Ah, Bordeaux… can’t live with its inflated prices… pass the peanuts!
The wine biz has been in a serious tizzy since Robert Parker released his scores for the 2009 Bordeaux offerings – and he was in a generous mood, with damn-near twenty wines garnering “perfect” 100 point scores, including the likes of Bellevue Mondotte, and Clos Fourtet, along with stalwarts such as Le Pin, Petrus, and Montrose. If the hubbub strikes you as much ado about little, you need to bear in mind that the Bordeaux wine market hardly seems able to wipe its own ass without a report on whether or not Parker used two-ply when evacuating.
Apparently, Parker’s website got so much attention when the scores were released that the site crashed (for which Parker apologized to his subscribers). Other long-time Bordeaux critics have been just as effusive (for example: James Suckling hailed 2009 as potentially Bordeaux’s best vintage, ever).
So, if you are under the delusion that the wine world still isn’t Bordeaux-crazy, then you are probably crazy. This is despite Bordeaux’s quality pyramid being almost totally inverted, and is despite the fact that wines from most of the top Bordeaux houses are now priced out the reach of what we would commonly call mortal human beings (I can remember when Chateau Margaux’s second wine, Pavillon Rouge de Chateau Margaux, was an excellent value at around $50 a bottle – the last ten years or so have seen about a 350% increase in that price).
But then again… as The Tick once said, maybe “you’re not going crazy… you’re going SANE in a CRAZY WOLD!” Has Bordeaux out-priced itself, and increased production so much that greed has overtaken good-old-fashioned capitalism? Are we in a Bordeaux backlash? And will that backlash cause Bordeaux to lose its place as the benchmark for fine wine the world over?
To answer questions such as these, I like to turn to people who are much smarter than I am, and so I rang up the NY Times food and wine writer (and generally nice human) Eric Asimov to pick his noggin on all of this. If you want a cogent, educated, and measured take on the future of all of this Bordeaux madness, read on…
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This is how I imagine many top-tier Bordeaux Chateaux owners end their day:
They put down their small glasses of aged Sauturnes (which have been chilled by Winter fairies blowing ice crystals at them), and are lifted out of their easy chairs on large red ribbons made of the finest silk, held aloft by cherubs singing a lullaby from the music of the spheres, and on the way through their marble hallways to their lavish canopy beds they are heralded by smiling, talking statues who repeatedly exclaim how blessed those owners are to be themselves, and how lucky the world’s mortal wine drinkers are to have their glasses graced by even the tiniest drops from the nectar aging in their chai’s barrels.
I imagine this because living in a fantasy land is one of the few logical explanations for how the 2009 Bordeaux wine prices are shaping up. At least, that’s the conclusion I reached after attending the recent Union des Grand Crus de Bordeaux 2009 vintage tasting in NYC.
For sure there were some amazing wines being poured (more on my faves after the jump), but a higher density under one roof of “pretty good” to “errr… uhmmm… not-so-great” wines for $50 and up you are not likely to find anywhere else on the planet. I interviewed Robert Parker a couple of years ago, and in that conversation he told me that Bordeaux wines were dramatically overpriced – the situation appears to have gotten a sight worse since then. As one salesman I met at the NYC tasting told me, when it comes to 2009 Bordeaux prices, “whatever you think it is, add… A LOT!” (that same person hinted that a recent vintage of one of the First Growths was rumored to be $22,000 a case).
But before you start shouting foul play on the part of the Asian wine market being responsible for putting Bordeaux prices out of reach of non-cherub-owning humans, bear in mind that it takes a certain amount of avarice (and probably arrogance) to charge a ton of money for a product that cannot be said be at all a rarity…
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