This week finds me in
Paso Robles, courtesy of the Paso Robles Wine Country Alliance, presumably because you folks don’t get enough images of beautiful vineyard locations coupled with smarmy captions here on 1WineDude.com, so we need a trip to get you some more, you greedy little things!
I’ll be taking part in what they call a “Lifestyle Media Tour,” the aim of which is to get an “understanding of Paso Robles’ approach to sustainability, experiencing a true sense of place, seeing what the consumer may experience on a visit and meeting the personalities of the region.” It’s unclear if those personalities include Bugs Bunny, but for some reason I woke up this morning wishing they did (maybe it was the Absinthe…). Oh, and I’ll be visiting (hopefully) more than a few producers of Paso wine, since the region is CA’s third-largest and by many counts its fastest-growing wine area.
Anyway, I’ll be “roughing it” once again in the hopes that the trip will net some interesting stuff to share with all of you (it would suck to take those 6AM flights out to the Left Coast for nuthin’!).
But I’m not here to talk about Paso today, folks. I’m actually here to talk about China (Abrupt Transitions: 1, Joe: 0)…
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Much has been written on the subject of how Asian markets are affecting the wine world, most of it concentrating on the impact of Hong Kong auctions on the scarce availability and stratospheric prices of high-end Bordeaux (which is to say, making high-end Bordeaux even more scarce with even higher stratospheric prices).
The wine scene in Asia is, of course, a lot deeper, wider and more diverse than the big headlines would lead you to believe – so I invited Terravina founder Jaime Araujo to talk about the Asian wine markets and help demystify what the current trends in Asia will mean for wine producers and wine lovers.
Many of you will recognize Jaime’s last name (her parents own their own scarce and somewhat-stratospherically-priced wine brand in California) but she comes to 1WineDude Radio with her own set of wine industry cred, and has just co-authored an extensive industry report on the Asian wine market with Master of Wine Jeannie Cho Lee.
I’ve categorized this interview under the Going Pro series because it’s probably going to be most interesting to those ITB… BUT… whether or not you’re in the wine biz, if like me, you have been unable to get your head around the craziness of wine’s impact in Asia (and vice-versa), prepare to have your horizons expanded!
1WineDude Radio: Demystifying the Asian Wine Market with Jaime Araujo