Articles Tagged alder yarrow
In part of his coverage/promotion of wine blogger Alder Yarrow’s new gig as part of Team Jancis over at JancisRobinson.com, wine blogger Tom Wark rightly points out that it’s almost paradoxically at once significant and also a natural, balladromic bit of evolution to have an established wine personality tap into the blog-o-world when seeking to add more wine writing talent to their publications.
Tom also claimed that “we are living in the Golden Age of Wine Writing and the Golden Age of Wine Writing Talent.”
I read those words during the same period of time that I was making way through a review copy of long-time wine scribe Gerald Asher’s new collection of writings, A Vineyard In My Glass (not literally at the same exact time, of course, I’m not Thomas Jefferson, so I’m not reading eight books simultaneously while also dictating correspondences and cataloging in detail how many of my goats died from frost exposure last Winter while slaking my thirst with Scuppernong , or whatever), and I can tell you that just about every page of Asher’s collection screams out (in a polite, congenial British scream, of course) that Tom is way off base in his claim. I say this with mad respect for Tom, of course, but…
Sorry, bro. We are not even close to being in a golden age of wine writing talent – unless you extend that Age’s starting point back far enough to include the writings of Asher and Hugh Johnson; because in terms of plying the craft of writing and applying the focused, dedicated talent of it to the world of wine, those two writers have NO modern equal.
If you’re reading this and you haven’t sampled the writings of those two stalwarts, then you need to do so with all speed. If you’re reading this and you fancy yourself a wine writer, I’m willing to bet a case of DRC that you couldn’t go toe-to-toe in terms of writing skills with either one of those gentlemen, even on your best day…
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Speaking of Doug Cook (mentioned in yesterday’s post), I was lucky enough to be included on a panel with Doug and Alder Yarrow at the 2011 Pro Wine Writers Symposium discussing the importance of search and how to maximize the chances of having your wine writing noticed on-line. Alder founded the first wine blog on the Internet and deals extensively with SEO in his day job, Doug was former director of search at twitter (maybe you’ve heard of them?) and I … well, I was the guy lucky enough to be sitting next to them, adding commentary about how this stuff applies in the real world of wine writing on-line.
We based our discussion on a fantastic slide deck that Doug produced for a similar series of talks that he’s been giving, whch you can find below after the jump, as well as some video from the panel discussion. Anyone who is trying to get their wine writing found on-line needs to take this stuff seriously (within reason of course). The vid is long, it doesn’t include the full session, and the sound quality isn’t awesome… BUT… I think you’ll get some good info. out of it so, screw it, I’m including it anyway (just bear in mind this panel wasn’t designed to be filmed, ok?). Also, YouTube can totally go suck donkey bong for how painful it was to (unsuccessfully) upload the vid, which explains why it’s hosted on my own server instead…
Anyway… some highlights for the impatient:
- The best way to get your content noticed is to produce kick-ass content. This is uber-important and personally I break almost all of the rules in Doug’s presentation from time to time in pursuit of making content that hopefully humans (not search engines) actually want to read.
- Everybody finds everything on the Internet via search, and usually they’re searching for something very specific. Your website needs to be search-friendly and making it easy to find related content is important.
- How and to what content you link is important to how search engines view your website – probably way more important than you think.
- Thinking of trying to fool the search engines into giving your website prime search results real-estate? The Googles, Yahoos and Bings of the world have teams of MENSA-candidate eggheads whose jobs are to ensure that your tricks will fail. If that’s your strategy… good luck with that.
- If you use a blogging platform, most of the nitty-gritty stuff is handled for you, and the stuff that isn’t done automatically can be handled by (usually free) plug-ins. Don’t go too crazy with this stuff – like anything else, baby-stepping into the guts of how search engine optimization works is the best approach, and it should never supersede your real focus (producing the best content that you can so that people want to stick around when they do find you).
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For those of you who’ve missed (what will certainly seem like) the last several thousand posts here on 1WineDude.com, I recently spoke at the 2010 Wines of Portugal International Conference as a panelist on the topic of how the Internet and Social Media are impacting the world of wine and how that will impact the Portuguese wine industry.
Among my fellow panelists was the talented Neal Martin, who writes for eRobertParker.com covering Bordeaux. In some ways, Neal proved the counterbalance to the messages being offered by me and the other panelists, in that he has a rather skeptical approach to the power of social media in the wine world. During the course of the panel, Neal raised several points about social media’s place in the context of wine criticism that I and the other panelists did not address directly – not because we’re without opinion on those points, but because we felt they weren’t relevant to the topic of how wine producers (the largest contingent of our panel audience) could leverage the power of social media online to help their business.
In my case, it certainly did NOT mean that I agreed with those points, as will become clear to anyone in the course of reading this article, in which I will address what I took as the primary (or, if not primary, at least relatively important) points raised or hinted at by Neal about social media’s place in wine criticism – and try to refute them.
I should note that I enjoy Neal’s company, respect his work, and marvel at his writing abilities. But I found many of his views on social media so profoundly off-base that I felt they needed comment. It’s not that Neal sees no value in social media, but I got the impression that his view is looking backward, not forward – and thinking ahead is absolutely key in understanding what social media can do for you, and the place that it is very likely to take in the future in terms of wine criticism.
Let’s take a look at the contrarian views that are all too often espoused when applying social media to wine, and go from there. I’ve grouped them below roughly in a group of three, and summarized each as a hypothetical quite or argument. It’s worth noting that I’m not quoting anyone in particular but am paraphrasing and, while it might be tempting to anoint someone like Neal as a sort of dark arts saint of an anti-social-media satanic church, life is rarely that simple and it’s certainly not my intention here.
In this case, Neal’s comments during our panel were simply the catalyst for a sort of… manifesto that took shape in my (twisted) mind. The kind of thing you’re compelled to write because you have to (and because you’re a bit tired of preaching the same gospel over and over, and would like to have a handy place to keep it so you can refer others to it again… and again… and again…). I will warn you, it’s long and probably not appropriately “scannable” for blog reading, but f–k it I’m posting it anyway.
As always, your comments / criticisms / points / love / hate are all welcome!…
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