(images: weblogs.nrc.nl, gizmag.com.au)
The AP reported an interesting tidbit recently in the world of winemaking – interesting enough to be picked up by several other news sources, anyway:
Ilja Gort, the flamboyant Dutch owner of Bordeaux’s Chateau de la Garde, has insured his insured his nose (and sense of smell) with Lloyd’s of London, to the tune of 5 million euro (which my sources calculate to be close to $8 million USD – but by May could be more like $4.7 billion, if the U.S. dollar keeps dipping at its current nasty rate!).
Those of you who follow along with this blog even semi-regularly would likely deduce that the Dude here would be planning some blithe and pithy schnoz-related jokes about this topic, make you laugh a bit, and then be on his way.
But you’d be way wrong…
Sure, it would be a blast to spend a page or two pointing out Gort’s insurance policy caveats that prevent him from doing some things that would look totally awesome on a resume (most notably, he is not permitted to be employed as a knife thrower’s assistant or as a fire-breather – two things that I would kill to be able to put in the hobbies section of my CV).
But I think it’s much more interesting to discuss what Gort’s policy represents in the grander scheme of the winemaking world.
To me, Gort’s actions highlight a interesting – and keenly relevant – fact: in a marketplace that seems obsessed recently with trying to scientifically quantify the components that make up a truly excellent wine, winemaking remains (more than ever) more Art than Science.
Sure, Gort is no stranger to publicity, but he’s no dummy either. Part of putting the value of his schnoz on such public display was to make the point that “his sense of smell is his wine taster asset.”
This is a stark contrast to non-human techno tasters that can supposedly distinguish a wine’s quality and origins, or to robots that can “taste” quality wine. Not to mention robot wine tasting machines with bee noses (ok, that one’s a stretch, but read the article and it will make a bit more sense…).
I found it refreshing that, in an industry where so many sciences are required to be mastered just to make a quality product (geography, geology, agriculture to name but a few), someone is calling attention to the fact that a winemaker’s nose and intuition are the simplest – and greatest – tools that she or he can bring to the tasting table.
That’s because the greatest machine ever constructed for the purpose of wine appreciation is all organic – it’s called the human.
Man vs. Machine?
Puh-leeeze. No contest!
My money’s on the guy with the real nose (all $8 million worth of it).
Blame it on the full moon, the equinox, or (purple!) monkeys from space… but strange things are afoot…
The little dudette is coming a week early! So new 1WineDude.com content will likely be a bit slow in coming over the next two weeks or so. Never fear, Dude has lined up some interesting stuff and maybe a guest post or two for your enjoyment in the meantime!
The 2008 American Wine Blog Award Finalists have been announced, and (as expected) 1WineDude.com, as expected, is not among them; remeber that technically I’m not eligible as a finalist, as I’ve explained in a previous post. But once again THANK YOU to all those that nominated this here blog anyways! It’s still uber-important that you vote, and that your voices be heard. So head on over to the Fermentation Blog and Rock The Vote!
If you’re not familiar with the finalists and are wondering where your vote should be cast, I’ve made it more than clear in the past that I consider Alder’s Vinography to be the creme-de-la-creme of the current blog scene in terms of quality wine writing, so Alder (for what it’s worth) has my “official” endorsement (though there are many fine blogs among the finalists that deserve your consideration).
UPDATE: There has been some serious (and high quality) debate… er, I mean discussion on this topic over at the Open Wine Consortium. Certainly worth checking out if you’re interested in how wine bloggers operate and cooperate as community on-line. By the way, I think you should still vote.
Mark Fisher, who writes the Uncorked blog at the Dayton Daily News, has posted an interesting piece this week with his thoughts on a recent American Journal of Medicine alcohol study.
Mark’s thoughts are always worth a read, and this article is no exception (and thanks to him as well for mentioning my previous post on the same overall topic of wine consumption and health).
While the study itself highlights the positive effects of alcohol on middle aged baby-boomers, Mark uses the study to point out that the issue of alcohol consumption and health is not a simple one.
I.e., trying to binge on wine in your 50s to make up for the booze that you didn’t have when you were younger is not gonna help you reap any wine health benefits. That kind of thinking is more likely to fatally turn your liver into a large hunk of scar tissue.
The good news is that the liver can recover from short-term damage – it just needs a break from the likes of coffee, medication, and especially alcohol. So if you’ve been hitting the wine tastings with added gusto lately, consider giving yourself and your liver the gift of a few days (if not a few weeks) of abstinence. Remember, I’m a wine nut, so if I’m saying it’s a good idea to lay off the vino from time to time, it’s not because I just like to type!
Also, for those of you playing along at home, Wine Blogging Wednesday #44 has just been announced by Gary V. over at Wine Library TV. Yes, that Gary V. The theme this time around is French Cabernet Franc. So, if you want to join the wine blogging community in a review, go pick up a wine and transcribe your thoughts! Details are available here (including what areas of France to look for at the wine store if you want to participate).
(images: epicurious.blogs.com, i.ivillage.com, chungkiddo.blogspot.com)
In a recent post on her blog, the venerable Dr. Debs wrote about a recent survey commissioned by Constellation Wine Brands (a big, big conglomerate that own dozens of wineries, including Mondavi). The study concluded that more and more wine consumers are overly confused when it comes to what wine they should buy – enough so that Constellation cited increasing consumption by “Overwhelmed” wine consumers as their (Constellation’s, that is!) biggest opportunity.
This finding isn’t surprising. There are over 7,000 wine brands available to consumers in the U.S. That’s a sh*t-load of wine choices, and even the most over-educated wine geeks among us can get overwhelmed (especially if we’re trying to understand German wine labels). In fact, it’s one of the main reasons that I got “seriously” into wine in the first place – I sat the WSET Intermediate Certificate exam so I’d be better able to buy wine at my local store!
Dr. Debs (quite rightly) points out that there’s already an easily-accessible vehicle to help the Overwhelmed wine consumers out there:
So is there a way to help the Overwhelmed, send them armed and ready into Wine Warehouse to face the Sauvignon Blanc aisle, and point them in the direction of wine enthusiasm rather than wine frustration? Yes. It’s called the Internet…
It’s likely that companies like Constellation have uber-smart Marketing-types, but it’s unlikely that those Marketing-types are going to help clear up anything for us Overwhelmed wine consumers unless it has the added benefit of further lining their pockets with more of the shiny gold stuff. Sure, you can use points to help make buying decisions, but who the heck talks in points about, well, anything (other than cholesterol numbers, I mean)?
(Imagine this conversation: “Hey – did you see Rothlisberger pass all over the Bengals last night? He totally deserves a 111.4 QB passer rating.” “No way, man – he’s not a tenth of a point over 99.7. Puh-leeeeeze!” Not gonna happen. Plus, people can’t speak in hyperlinks – though that would be cool….).
While it’s true that the Internet is an amazing resource for Overwhelmed wine consumers, it can itself be a bit, well, daunting. I don’t know about you, but I liken whittling through the vast array of info. on the Internet to find anything useful to trying to reach into a narrow rats’ nest to pick up a nugget of gold.
And sometimes the rats’ next is full of hungry, nasty rodents. With razor-sharp teeth. And surly dispositions.
It doesn’t help that by taking one or two days off from your on-line life, it feels more like an eternity when you return only to find that you’ve missed 375 twitter updates, 900 blog posts, 250 news stories, 30 “friend requests” and god-knows-how-many e-mail messages. And I’m an IT geek – I can only imagine how the “Internet? Is that the one with the e-mail?” crowd feels.
How can you make sense of it all? My advice is to follow the same Zen-centric approach to handling wine info. on the Internet as you would handle any stream of information overload. Here are three tips that have served me (and my sanity) well in my on-line wine life…
1) Minimize & de-clutter your blog Inbox.
Humans are just not set up to suck in multiple streams of information and retain it all. We’re more built for trying to quickly decide whether or not something is gonna eat us and deciding when we should run like hell, etc. There are oodles of articles on-line that offer great advice on how to approach absorbing information (see this great post at Lifehack.org for an example). But the first trick is to limit the information coming at you.
To do this, you need to get a bit ruthless about the wine blogs and the wine websites that you follow. This won’t be easy – there are quite a bit of good ones out there. You need to find the ones that work best for you, and follow those. This doesn’t mean that you can’t read a great post on a blog that you don’t normally follow – it just means that you need to set a cap on the amount of websites that you do follow on a regular basis, and be very selective about the ones that make the cut to get a piece of your increasingly-precious time.
This of course can help you for any topics that you follow on-line (not just wine). For other tips on time and information management, I recommend getting the ZenHabits.net eBook.
2) Bring the Mountain to Mohammad.
Once you’ve got a firm cap on the number of wine blogs and websites that you follow, then you can stop following them!
What I mean is, get yourself a good RSS reader, and make those updates come to you. I’m a total Netvibes convert. IT geekiness aside, Netvibes allows you to customize and gadgetize the hell out of your on-line life. I’m not sure if I could get by without it at this point (click on the inset pic for a screenshot example of my Netvibes home page). I log in, and can quickly check for interesting blog posts in my day job / music / wine “lives” – minimizing the time I have to spend looking for that information, because it comes to me.
If your tastes are a bit more Spartan, at the other end of the spectrum is the pared-down-to-basics Google Reader. Just be careful, as it’s also easy to go overboard with these RSS tools (for an example of this itself can get overwhelming, check out friendfeed.com). Stick to the program!
3) Trust yourself.
This piece of advice is the most wine-specific. Nothing that anyone writes on-line should influence your own personal preferences and tastes. Your experience trumps all. Trust it, and trust yourself.
If anything, we in the wine blogging community should be educating you, entertaining you, and (most importantly) opening your mind to wine possibilities that you may not have otherwise known about. We should not be trying to convince you that what you like isn’t “correct” or “proper.”
(Warning: Shameless plug): For more about learning how to determine what you do (and don’t) like in the wine that you drink, check out my eBook.
Cheers (and happy surfing)!