The Wine Media, The Wine Brand, and The Wine Message (Read It Or Weep)

Vinted on February 8, 2010 binned in wine blogging, wine industry events

Last week, Vino 2010 (self-described as “the biggest Italian wine event ever held outside of Italy”) officially touched down in NYC.

One of the most anticipated discussions of Vino 2010, at least in the eyes of PR, media, and wine writers, was the panel “Blogging on Wine and Social Networking: New Tools in reaching Consumers of Italian Wine” moderated by Anthony Dias Blue.  1WineDude.com readers will already know that I was a bit concerned when I’d heard that Dias Blue would be moderating, as I felt that he was too publicly anti-blogging based on quite negative statements he’d made about wine bloggers last year.

That was before I learned of the panel members, who included some very pro-blogging (and very, very talented) friends of mine (blogger Alder Yarrow, PR wiz Steven Raye, and search guru Duog Cook), and the very public and open way in which the panel would be held.

The panel result is freely viewable on the Vino 2010 website, and has been included below in its entirety.  All 2+ hours of it.  If you care at all about wine PR, wine writing, wine blogging, and how to engage them all in the changing wine marketplace, then Id say all 2 hours are required viewing – and this is coming from a guy who normally cannot watch more than 3 consecutive minutes of video at any one time.

Why?  Because the panel members offer advice on how to engage wine writers in the new decade that is so spot-on it might as well be a blueprint for how it should be done.

Why is that important?  Because wine brands need to get into the engagement game if they have any prayer of truly understanding (and ultimately influencing) the conversations happening about their brands.

And I know of what I (virtually) speak here, because last week I started getting a firsthand lesson in brand-awareness…

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Weekly Twitter Wine Mini-Reviews Round-up for 2010-02-06

Vinted on February 6, 2010 binned in wine mini-reviews
  • 07 Olson Ogden Stagecoach Vineyard Syrah (Napa): What's not to love: the price. What's to love: everything else, esp. those silky tannins B+ #
  • 09 Grey's Peak Riesling (Waipara): Quince, stone & tropical fruit, & a balanced sense of place – all for under $20. Hats off to the Kiwis. B #
  • 06 Buehler Papa's KnollCabernet Sauvignon (Napa Valley): Special delivery from kickass dark cherry & spice. Pls. don't open for 5 yrs $45 B+ #
  • 08 Buehler Chardonnay Reserve (RRV): So, the tropical fruit & minerals are served with a healthy dollop of cream. You can handle it. $20 B- #
  • 06 Leanne Vineyards Pinot Noir (Rogue Valley): Developed by @TheWineExpert for Seasons52. Missing some earth, but otherwise awesome. $40 B+ #
  • 06 Hugel "Cuvee Les Amours" Pinot Blanc (Alsace): I am in serious Like with this citrusy, textbook expression of aromatic Alsatian PB $17 B #

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The Thrill of Acknowledgement, The Agony of Shout-Outs

Vinted on February 5, 2010 binned in about 1winedude blog

Ok.  I wasn’t going to post about this, because quite frankly I’m starting to feel like I am treading a very fine line between self-serving, ego-stroking promotion of this blog and giving legitimate props to folks who are helping to make 1WineDude.com successful.

This kind of tears me up because I’ve been blessed with some great shout-outs for the blog. Naturally, one wants to kind of celebrate that but also, and more importantly, give some attention, thanks and promotion to the people who have been kind to you.

But I think it makes for some potentially terrible reading.  At best, it comes off as (hopefully short and) heartfelt; at worst… “Weeeeee! Lookatme!” boring.  Of course, not acknowledging a shout-out has the potential of leaving the other party feeling scorned.

What’s a blogger to do?

Scylla, meet Charybdis

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