blogger web statistics/a>
1WineDude | A Serious Wine Blog for the Not-So-Serious Drinker - Page 325

Garden Party: How To Keep Wine Blogging From Going Mainstream

Vinted on October 27, 2008 binned in commentary, wine bloggers conference, wine blogging
WP Greet Box icon
HiYa! If you're new here, you may want to Sign Up to get all the latest wine coolness delivered to your virtual doorstep. I've also got short, easily-digestible mini wine reviews and some educational, entertaining wine vids. If you're looking to up your wine tasting IQ, check out my book How to Taste Like a Wine Geek: A practical guide to tasting, enjoying, and learning about the world's greatest beverage. Cheers!

So… I’m “freshly pressed,” so to speak (specifically in terms of palate fatigue and possible liver damage), from the first North American wine bloggers conference in Sonoma. Overall it was a fantastic event, about which I could pen a great number of virtual pages in covering. But that’s not what I’m going to write about.

Not exactly, anyway.

I’m also, as I type this, just returned from a visit to C. Donatiello winery in Healdsburg. I could write a lengthy amount (what else is new, right?) about how nice owner Chris Donatiello is (he’s quite pleasant, and generous), how beautiful the aroma garden grounds were (very), or the quality of their wines (extremely promising for a first vintage, but unfortunately not yet widely available – anyway, more on those upcoming on my twitter wine review feed).

But that’s not what I’m going to write about. Not exactly, anyway.

Instead, I’m going to write about how the face of wine media is changing, and why that’s dangerous for wine bloggers. Because I just spent the better part of three days at a conference where I and my fellow wine bloggers were being at times courted by the Sonoma wine industry, which helped to sponsor the event.

The congregation of 150+ wine bloggers at the WBC, whose individual influence in the world of wine could by-and-large be considered modest (at best), or insignificant (at worst), has amassed the collective power and reach of this new(ish) arm of the wine media – one that is now drawing a larger and larger amount of wine marketing attention. Gary Vaynerchuk underscored this during his WBC keynote speech, when he provided the energetic NJ businessman’s view of the opportunities available now that the ‘old guard’ is no longer the all-dominant force in wine media. The attention given to bloggers by PR departments is a natural progression – and now this is happening for the world of wine.


This is a dramatic turn of events compared to how wine blogging was viewed (more or less as a fad) a little more than three years ago. The winemakers, PR, and the Sonoma wine industry in general “get it” – and it’s all happening rather quickly thanks to the immediacy of the Internet.

Which means that wine blogging has the potential to completely screw itself now.

First, I need to make one thing very clear: there is nothing wrong with what the PR departments in Sonoma are doing by sponsoring the WBC and courting the wine blog-o-world. It’s their job – one that they’ve been doing for years with the traditional wine media.

In a way, wine blogging has arrived. The danger is that, as guest panelist Tracy Rickman told us during one of the conference breakout sessions, outside factors (such as the potential influence of the courting PR) can influence us to become more and more mainstream. At the moment we actually become mainstream, we have lost our edge (and might as well be ‘overtaken’ by the next phase of wine media, whatever that may be).

Uh-ohhhhhh…

In the same breakout session, Wine Enthusiast’s Steve Heimoff cautioned that winery PR would no doubt attempt to “use” us, and that we needed to be prepared – and cautious about to whom we lend our trust. Keynote speaker Alice Feiring (yes, she actually entered CA wine country for this…) added (among some very inspiring dialog), “Trust no one.”

What’s a wine blogger to do?

Go on blogging, of course!

I’m not saying that bloggers need to become prudes who completely shut down at the very thought of having to walk a tightrope line of credibility just because they’ve been invited to an industry event, or a personal winery tour, or the like. Heaven knows I’ve got no problem whatsoever being courted by winemakers, PR contacts, or the wine media in general (in fact, my view is that it’s about time this has happened).

The trick is maintaining the willpower to keep a unique, individual, and (hopefully) credibly opinionated voice as a blogger while the “courting” ramps up.

I don’t know what the future will bring, but I’m looking forward to the ride…

Cheers (and “Organic Flow” forever)!
(images: 1WineDude.com)

Greetings from WBC08 (or "It’s 10AM PT, and I’m already drinking")

Vinted on October 26, 2008 binned in wine bloggers conference

Greetings from the waning moments of the 2008 Wine Bloggers Conference in Sonoma.

It’s 10AM PT. And yes, I am drinking already. Some great things are happening here in Sonoma, and I’m looking forward to blogging about my winery walk through Michel Schlumerger, our discussion on the state of wine media (during which I received props from Steve Heimoff), being interviewed by WineBizRadio and Mutineer Magazine, and tasting some amazing wines (many at very odd times).

More to come after my mini-vacation, wherein I will visit Kaz winery (finally…).


10AM Pacific Time @ WBC08 on 12seconds.tv

1WD LIVE @ WBC08 :: The LIVE Tasting Event!

Vinted on October 24, 2008 binned in 1WD LIVE, wine bloggers conference, wine industry events

1WineDude is LIVE at the 2008 Wine Bloggers Conference in Sonoma

Friday October 24, 2008 at 3:30 PM PT!

The event is now over, but you can get a recap of the feed from the event below.

Enjoy!

88 – The Number of The Beast?

Vinted on October 23, 2008 binned in wine review

Another ditty for The 89 Project has me tasting a devil of a wine that good ol’ Wine Enthusiast dubbed a “Best Buy” and gave 88 points (hey, it’s not technically an 89, but it’s close enough for government work, right?): Concha y Toro’s 2007 “Casillero del Diablo” Chardonnay Reserve (Casablanca Valley, Chile).

Speak of the Devil. And just in time for Halloween, too.

You know how for some lower-budget wines, you read the tasting descriptor on the back of the bottle and it sort of, but not really, describes how the wine tastes to you; or worse, seems to be describing a completely different wine than the one that you’re drinking?

This is not one of those times. The descriptor on the back of the Casillero del Diablo bottle is frighteningly (get it?) accurate:

“A crisp [editor's note: i.e., it's got decent acidity] Chardonnay [well, duh] packed with tropical fruit flavors [there is definately some grapefruit and melon going down in this puppy] “and subtle hints of vanilla [the oak doesn't skewer your nostrils like a wooden pitchfork]. Medium bodied with good balance [it's not a booze-hound from hell] and a fresh finish [i.e., the finish is short but it's good].”

Color me impressed. Especially for a wine this cheap (about $10 USD).

Normally the 89-point range is the Number of the Beast, the veritable wine kiss o’ death. But Concha y Toro ought to be very pleased with this rating at this price point. If anything, it’s a testament to how well poised Chile is to rule the wine world at some point in the not-too-distant future.

Sure, the CdD Reserve is far from complex. But it’s got the Fire. It has the Force. It has the power to make it’s evil take it’s course!

YeeeeeeeeeeeeEEEEAAAAHHHHHHHHH!!!!!!!!!!!
[Insert trademark Bruce Dickinson awesome butt-kicking heavy metal scream here].

Cheers!
images: (1winedude.com, ironmaidenwallpaper.com)

The Fine Print

This site is licensed under Creative Commons. Content may be used for non-commercial use only; no modifications allowed; attribution required in the form of a statement "originally published by 1WineDude" with a link back to the original posting.

Play nice! Code of Ethics and Privacy.

Contact: joe (at) 1winedude (dot) com

Google+

Labels

Vintage

Find

An abundance of free academic writing tips is waiting for you. An expert writer will share helpful research and writing guides with college students.