On The Road: Santorini And The (Marketing) Trials Of The Greeks

Vinted on July 5, 2010 binned in commentary, on the road

By the time you’re reading this, I’ll be on the Greek island of Santorini (press junket via Wines of Santorini and the Brand Action Team) to get a first-hand view of Greek wines, Greek wine history and winemaking, and seeing if I can vigorously outrun anyone offering me a glass of Retsina.

The Greeks have, of course, been making wine since ancient times, not that you’d know it from any recent marketing pushes (or lack thereof) made by Greek winemakers and/or the region in general. In fact, at first blush I’d say that Greek wine generally (and wines from Santorini in particular) has a very rough and very long marketing road ahead of it if it wants to wine over the American market.  Look at it this way:

  • There has been little-to-no effort to exploit the amazing history, breathtaking winegrowing landscapes, and food-friendliness of Greek wines.
  • Most wine stores in the U.S. treat Greek wine as an afterthought, giving it little shelf-space likely due to the fact that it doesn’t sell like hotcakes because…
  • …consumers are scared to death when they see grape names like Assyrtiko, Mavrotragano and Nykteri that a) they can’t pronounce, b) most wine pros can’t pronounce, either, and c) they have no idea how they taste because so few restaurants offer them.
  • Adding insult to injury, regions like Santorini sell the majority of production and therefore have little incentive overall to compete on price, which is usually $5-$10 more than comparable wines on the shelf made from grapes that consumers in the U.S. can pronounce and are familiar with.

Yeah – not quite as rosy a picture as those photos of the Santorini sunsets, is it?

We’ll see soon enough, I suppose – more reporting to come!  In the meantime, we’ve got Walla Walla coverage and an amazing interview coming up this week here on 1WineDude.com.  Enjoy!

Cheers!

(images: theodora.com)

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Weekly Twitter Wine Mini-Reviews Round-up for 2010-07-03

Vinted on July 3, 2010 binned in wine mini-reviews
  • 08 Claypool Cellars "Purple Pachyderm" (RRV): Packs a boozy wallop but the No. 1 pick in this trade is in the awesomely deep red fruit $42 B #
  • 08 Claypool Cellars Hurst Vineyard "Purple Pachyderm" (RRV): The PP's big brother trumpets more red berry intensity into the family. $N/A B+ #
  • 07 Luce della Vite Lucente (Tuscany): Plenty of dark fruit & intrigue in this blend, but it might have you pining for more Sangiovese. $28 B #
  • 08 Guy Saget Les Clissages d’Or (Muscadet Sevre et Maine): A bit green, but given time the citrus will rock your shellfish dinner. $15 B #
  • 09 Tilia Torrontes (Salta): If the apricot & sweet citrus rocked you any harder, this wine would have to change its name to AC/DC. $10 B #
  • 08 Vionta Albarino (Rias Baixas): The finish contains a citrus blast big enough to be worthy of a July 4th fireworks celebration. $19 B #
  • 06 L'Ecole No. 41 Seven Hills Vineyard Estate "Perigee" (Walla Walla): 'Close to the earth' is right, & it's close to being perfect. $50 A- #

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The Red, White & Blue PersonalWine.com Giveaway!

Vinted on July 2, 2010 binned in giveaways

Welcome to the 4th of July weekend, people!  Time to win some sweet shiz!

To celebrate Independence Day, PersonalWine.com (owned by the same folks who pay me to contribute to the Wine Crush Blog) have teamed up with me to give away a bottle of red, and a bottle of white – each personalized with the winner’s own design, and delivered in a classy sheer blue bag!

Specifically, the red is a 2006 Wattle Creek Syrah Winemaker’s Barrel Selection ($24), and the white is the 2008 Wattle Creek Sauvignon Blanc Barrel Selection ($26).  Both will come in the sweet blue bag pictured on the right, after you design your own super-cool label for your winnings.

Red, white & blue.

Get it?  C’mon, work with me here!

Anyway, winning is easy – here’s how it works:

  • Leave a comment on this post, describing what design you would go for if you had your own wine brand/label.
  • In one week, I will randomly choose a winner from the commenters, who will work with PersonalWine.com to design their prize!

To get us started, I used PersonalWine.com’s handy on-line label designer to upload a preview of one of the new 1WineDude.com review badges that will be coming to the website in the future (more on that in a future post), and create my own kick-ass wine label (literally kick-ass – see below).  Sneak peak after the jump.

Ok – get commentin’!…

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